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Himanshu Pratap

25 March, 2026

Details

Foodsure Rating

4.6 / 5 ⭐⭐⭐⭐⭐

Founders

Suhasini Sampath and Anindita Sampath

Year Founded

2014

Headquarters

Karnataka, INDIA

Table of Contents

FORMULA

YOGA BAR

How a Bengaluru-based health brand created one of the most dependable nutrition bars in India, which combined rolled oats with whey protein with natural sweeteners that could be described as clean, and could deliver the flavor and functionality.

38 g

per bar

Macro Nutrition System

10g Protein

 Superb quality whey protein to support muscle strength, recovery, and daily nutrition needs.

20g carbs

Oats – Carbohydrates such as high-energy and sustained energy (without soaring) of oats.

6g Fat

Even fat-weight in order to add fullness and to provide improved texture.

153 kcal

Calories to be stocked to wisely snack daily.

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Macronutrient Balance

1

Selection of Oats

2

Source of Proteins

3

Binding Matrix

4

Taste Audit

5

Shelf life

Selection of Oats: It starts with good rolled oats that lend structure, texture, and provide a gradual release of energy. Yoga Bar also uses large-grain oats to create the best mouthfeel and satiety (compared to other refined oat forms).
Source of Proteins: High-quality whey protein and plant-based protein have been added to provide balanced nutrition. This creates a good effect of supporting the muscle and maintains a smooth, non-gritty texture.
Binding Matrix: Where artificial syrups are to be used, and not natural binders, honey, dates, chicory fibre, etc., are natural binders. This helps in keeping the bar together and also provides it with a clean label, in addition to making it a better natural sweetness.
Taste Audit: Intensive taste testing of all variants, to harmonise the sweetness, feel, and flavour notes. The purpose is to possess a bar that is not harmful to health.
Shelf life: It is possible to maintain the shelf life with the help of ingredients that are selected selectively and a reasonable amount of moisture that does not ruin the texture of products and maintains their freshness.
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Oats + Protein Matrix

Rolled Oats

Carefully selected rolled oats form the core structure, delivering fibre-rich bulk and a chewy texture. Their beta-glucan content supports sustained energy release and digestive health.

Whey Concentrate

Whey protein concentrate is a quick, soluble, and good-quality protein source. It will assist in muscle recovery and get balanced in the bar without affecting the flavour and smoothness.

Date Honey

The dates and honey are natural binding ingredients that bind the ingredients and offer a slight sweetness. This will eliminate the need for processed sugar supplies and consumption of artificial sweeteners.

Mixed Nuts

The blend of nuts will also be crunchy and will contain healthy fats. This adds to the satiety, fortifies, and balances the nutritional value of the bar.

Visualization

Clean Label Engineering

No Artificial Sweeteners

The formula itself does not contain artificial sweeteners, but makes it delicious with the help of natural ingredients. It would also ensure that it is a clean-labelled product, which is up to date with the existing health-conscious consumer preferences.

Indian Gut Tolerance

 The ingredients are picked based on the local digestive attributes and palate. The formulation is not excessive, and as such, it has the desired level of comfort and familiarity, and better formability overall.

Chocolate Coating

Coating with chocolate enhances taste, mouthfeel, and texture. It is also the sprinkling of decadence without killing the nutritive value of the bar.

Flavour Protein Masking

The masked protein aftertaste is prepared using natural flavours and the matching of ingredients. This makes it have good flavour without artificial flavour stimulants to add the eating experience as a good experience.

Ingredients Breakdown

INGREDIENT AMOUNT ROLE FUNCTION
Rolled oats
~55-60%
Base
Single-variety Hapus pulp from Konkan coast
Whey Protein
~35-40%
Base
Diluent to target Brix and viscosity
Date Paste
~4-6 g
Sweetener
Standardizes sweetness level
Citric Acid
trace
Acidulant
Controls pH and improves safety
Saffron
trace
Flavor
Adds golden color and aroma
Cardamom
trace
Flavor
Enhances fragrance
Black Salt
trace
Mineral
Adds regional taste
Cumin
trace
Flavor
Warm savory note
Dried mango powder
trace
Flavor
Adds tartness
Kokum extract
Varies
Flavor
Provides sourness
Tamarind
Varies
Flavor
Strong tangy taste
Ascorbic acid
~10 mg
Functional
Prevents oxidation and preserves color

This brand name is not owned by Foodsure. It is owned by the respective YOGA BAR  entity. The name has been used strictly for the purpose of the Knowledge Centre and informational reference only.

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