Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Trusted by Brands Worldwide
Himanshu Pratap
25 March, 2026
Details
Foodsure Rating
4.7 / 5 ⭐⭐⭐⭐⭐
Founders
Logan Paul and KSI
Year Founded
2022
Headquarters
Kent County, Delaware
Table of Contents
- Electrolyte System
- Hydration Absorption Timeline
- Electrolyte Composition
- Flavor Innovation
- Ingredients Breakdown
FORMULA
- FOODSURE
- FUNCTIONAL BEVERAGE ANALYSIS
PRIME
Prime revolutionized the sports drink category in less than 24 months by utilising clinical-grade electrolytes and zero-sugar flavor engineering, all of which were based on coconut water.
Electrolyte System
700 mg
Sodium – the primary electrolyte driver exceeds 490 mg per 500 ml.
120 mg
Potassium from coconut water supports nerve and muscle function.
0 g sugar
Total sugars – Slow gastric emptying and modulates caffeine absorption.
25 kcal
Caloric load – Among the highest in mainstream energy drinks.
Hydration Absorption Timeline
1
0 min
2
10 min
3
30 min
4
45 min
5
5-6 hr
First contact : The low osmolality of Prime (~270 mOsm/kg) means it is hypotonic relative to blood plasma. Water and electrolytes pass rapidly through the stomach wall without triggering osmotic resistance — faster initial absorption than isotonic sports drinks.
10 min : Sodium begins active transport across the intestinal epithelium via sodium-potassium ATPase pumps. Without glucose to activate SGLT1 co-transport, absorption relies more heavily on the elevated sodium concentration gradient.
30 min : Potassium from coconut water concentrate reaches the bloodstream, restoring intracellular electrolyte balance. BCAAs begin intestinal absorption — slow relative to amino acid isolates but bioavailable within the 30-minute post-exercise window.
45 min : Plasma sodium stabilizes. The sucralose sweetener is largely excreted unmetabolized — no insulin spike, no glycemic disruption. The hydration effect peaks as water follows the sodium gradient into cells via aquaporin channels.
5–6 hour half-life : Electrolytes fully distributed. The BCAA contribution is complete. Unlike sugar-based sports drinks, there is no glycemic descent — hydration status is maintained without the blood glucose cycle that accompanies Gatorade or Powerade.
Electrolyte Composition
700mg Sodium
Sodium drives the sodium-glucose contransporter(SGLT1) mechanism. Without glucose, Prime relies on sodium concentration alone to facilitate water absorption.
120mg Potassium
Potassium concentrate maintains intracellular fluid balance and supports muscle contraction. The coconut water base adds natural mineral complexity.
Sucralose+ace-K
Sucralose (600× sucrose sweetness) provides clean initial sweetness; acesulfame potassium extends mid-palate duration.
250mg BCAAs
Leucine, isoleucine and valine at 250mg total sub-therapeutic for muscle protein synthesis but adds a functional positioning signal.
Electrolytes Visualization
Flavor Innovation
Zero-sugar flavor engineering
Without sugar’s mouthfeel contribution, Prime uses a blend of natural flavors and gum arabic to restore body. The result mimics the viscosity of a 6% sugar solution.
Coconut water base note
Coconut water concentrate (~10% of formula) adds a faint tropical base note that softens the artificial sweetener profile. It also supplies naturally occurring sugars (under 1g) that activate SGLT1 transport.
High-impact flavor SKU strategy
Prime launched with 8 bold fruit flavors -Tropical Punch, Blue Raspberry, Lemon Lime, each engineered for maximum flavor intensity at zero sugar.
Electrolyte taste masking
Sodium chloride and potassium chloride both carry bitter and salty off-notes above threshold. Prime’s aggressive fruit flavor concentrations are calibrated to sit 15–20% above the electrolyte detection threshold.
Ingredients Breakdown
INGREDIENT
AMOUNT
ROLE
FUNCTION
Sodium
700 mg
Electrolyte
Primary hydration ion; elevated to compensate for absent glucose
Potassium
120 mg
Electrolyte
Intracellular fluid balance, muscle contraction support
Coconut Water
~50 ml eq
Base
Natural mineral matrix, faint tropical base note, trace natural sugars
Sucralose
~40 mg
Sweetener
600x sucrose sweetness; clean onset, no caloric contribution
Acesulfame Potassium
~25 mg
Sweetener
Extends mid-palate sweetness duration; eliminates metallic aftertaste
BCAAs
250 mg
Functional
Sub-therapeutic muscle protein synthesis signal
Vitamin B6
0.5 g
Functional
Amino acid metabolism cofactor — supports BCAA utilization
Vitamin B12
1.4 µg
Functional
Energy metabolism — brand-essential inclusion at low dose
Zinc
3.9 mg
Mineral
Immune support positioning; contributes astringent mineral note
Magnesium
10 mg
Electrolyte
Secondary electrolyte; supports over 300 enzymatic reactions
Natural Flavors
varies
Flavor
High-intensity fruit concentrates calibrated 15–20%
Gum Arabic
trace
Texture
Restores mouthfeel body lost without sugar mimics viscosity of a 6% sugar
Citric Acid
~0.3 g
Flavor
pH adjustment, tartness balance — lower than energy drink category
This brand name is not owned by Foodsure. It is owned by the respective PRIME entity. The name has been used strictly for the purpose of the Knowledge Centre and informational reference only.
- FOODSURE
- PRIME HYDRATION FORMULA
- 500 ml Hydration Bottle · per bottle values
SHAPING BRANDS OF THE FUTURE
SHAPING BRANDS OF THE FUTURE