The cornerstone of any successful food product is recipe formulation, which introduces a combination of culinary creativity and food science to provide consistency, taste and scalability. In Foodsure, we create balanced, clean-label and production-ready recipes that provide consistent sensory performance in addition to satisfying commercial and regulatory needs.
Foodsure takes food ideas and turns them into market-ready, standardised recipes through a planned R&D process, sensory validation, and scale-up support, thus consistently delivering good taste.
Foodsure converts food concepts into market-ready recipes with standardised technology and sensory validation with support for scale-up R&D. We have designed our approach in such a way that the recipes can be used in the actual production settings.
Formulation of recipes starts with clear knowledge of the product concept. We consider your type of food, target market, flavour, occasion of use and market positioning. This move makes the recipe relevant, differentiated, and competent with the consumer expectations as well as the production realities.
After validation, the idea is converted into a detailed recipe concept. This involves the determination of flavour profiles, ingredient functionality, nutritional positioning, portion size and application form. The recipe has been formulated to achieve sensory objectives and is technically and commercially feasible.
The selection of ingredients is guided by their contribution to the taste, functional performance, availability, cost effectiveness, clean-label issues and regulatory requirements. The prototype batches are formulated to investigate ingredient interactions, cooking behaviour, formation of texture, and consistency.
This is done after the recipe has been tested to be operationally consistent in a real manufacturing environment. Testing of cooking techniques, which can be frying, baking, boiling, roasting or extrusion, is done to determine the stability of heat, moisture behaviour, yield consistency and repeatability. This is done by changing ingredient ratios, processing stages and tolerances to achieve scalability.
Micro-batch and pilot trials on actual product formats are done to test the consistency of taste, aroma release, texture and the overall eating experience. Sensory panels are used to perfect flavour balance and mouthfeel to make the recipe meet the expectations of the consumer without compromising its viability in production.
The last phase is concerned with shelf life, packaging compatibility, regulatory compliance and scale-up readiness. The cost optimization, process efficiency, and documentation are analysed to make sure that the recipe can be reproduced consistently on the commercial level and introduced effectively to the market.
At Foodsure, we guide every beverage manufacturer through a clear and efficient beverage formulation project timeline. Our structured project timeline covers concept understanding, ingredient planning, lab trials, flavour refinement, and stability testing—so you always know what’s happening and when.
This streamlined approach reduces delays, lowers development risk, and helps you launch a high-quality, market-ready beverage faster and with complete transparency.
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Ever Wondered How Your Favourite Snack Brand is Curated?
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Recipe formulation refers to the development and standardisation of a food recipe to maintain a consistent taste, texture, quality and scale to commercial production.
Yes, we are specialists in clean-label and naturally positioned dishes without the addition of unnecessary additives, and stability and performance.
Absolutely, we test and optimise all our recipes to work well in pilot and scale production.
Yes, our recipe formulations are formulated in a manner to be compliant with FSSAI and be exportable where necessary.
Yes, we come up with custom recipes of snacks, ready-to-eat foods, sauces, seasonings, beverages, etc.
Stroom’s protein bar was formulated, piloted, and scaled by Foodsure along with a complete machinery setup, enabling a Shark Tank-ready brand built on strong innovation, manufacturing , and commercial confidence for nationwide growth.
Vold’s energy drink was developed and industrialised by Foodsure, including complete machinery setup, positioning the brand for Shark Tank with a strong formulation foundation, scalable manufacturing, and clear commercial readiness.