



Innovating Food That Tastes Better, Works Smarter, and Lasts Longer, Let’s Build a Better Future Together
We develop dynamic food and drink concepts into brands that are both profitable and ready to sell to today’s consumers. Our consulting model is strategic and collaborates with entrepreneurs and brands from concept, through development, to launching and selling market-ready offerings with a compelling quality story that engages consumers and is fully compliant.
This space encourages collaboration and creativity as initial product visions are established. Here, we work alongside you and your team as we dig into your brand’s message, aspirational objectives, and path. This space champions dialogue, risk-taking, creativity, and developing unique food and beverage ideas that can drive the market.
We create unique products considered through the lens of emerging consumer needs, flavor trends, and industry shifts. This stage is the stage of open creativity and product differentiation, finding that unique angle for your product. We anticipate that every idea has market relevance and opportunity for commercial viability.
We analyze global and local industry trends, look at competitor products, and examine the landscape of evolving consumer behavior. Specifically, this research can uncover opportunities, avoid overcrowded categories, and allow development should proceed with product and market fit. The insights derived from this stage are intended to guide actionable discussion and decision points throughout the lifecycle of product development.
We perform an in-depth examination of consumer expectations, taste preferences, lifestyle needs, and spending practices. The knowledge and insights gained from learning about your consumers will help your product idea to leverage as much as possible from what consumers value and want as purchasers. This assessment may go into product strategy, flavor integrity, source of ingredients, and packaging to gain the maximum appeal of consumers in the marketplace.
We investigate and explore emerging food and beverage technology, food processing techniques, and new food ingredient science that may improve your product’s quality, fill gaps in shelf stability, or scalability. We vet and investigate the technology for efficiency, economic cost-based parameters of sustainability, and adaptability. This step keeps the development of your product ‘state of the art’, or on-trend, and if developed correctly, enhances some aspect of your product, the properties of your product, or the efficiency of your production system.
Identifying gaps and unmet needs in the marketplace in terms of opportunity for your product to meet unmet needs is paramount. These gaps may incorporate underserved groups of consumers or populations, ignored formats of product, and unmet sensory or nutritional experiences. An unmet opportunity occurs when consumers experience a disconnect between their needs and your product. Gap spotting will help to draw your product to be retargeted, ensuring that it satisfies in need and that it is positioned as different from competitive products in the marketplace.
We assemble diverse experts who specialize in different areas (formulators, marketers, designers, strategists) for a formally structured brainstorming session. Here, ideas are challenged, expanded upon, and evolved through the process of group discussion. The interactive experience generates multiple new ideas, allows for flexibility, and encourages new ideas to rise to the top; the best ideas emerge ready for the next step.
We develop, evolve, and select only ideas that score highly on feasibility, uniqueness, and market viability. The selected idea becomes a fully developed product concept with a working formulation direction, claims to target markets, and a position. Once the concept is finalized, it confidently traipses into the next phase, product formulation and prototype development.
If you have a food product idea or want to start a food tech business, Foodsure in Madhya Pradesh can help you develop the idea into an accessible, scalable product for the market.
We can consult with you on topics around trends, regulations, and strategies from concept to launch.
Book a free consultation today, and let’s build something boundary-pushing, sustainable, and market-bound.



At Foodsure, we provide custom consulting services for ready-to-eat food, beverages, makhana, and snacks brands based in Uttar Pradesh. Together, we help ensure your product is made safe for your customers to relax and enjoy every bite, while also having good quality and complying with regulations. With the right support, together we can help your brand stand out for all the right reasons.
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Ever Wondered How Your Favourite Snack Brand is Curated?
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Foodsure provides a full breadth of consulting services for food and beverage businesses throughout Madhya Pradesh, from product introduction to food safety compliance, production efficiency, and branding strategy., Foodsure will be there for the long haul.
Food safety regulations can sound scary, but Foodsure is a relaxing thought! Foodsure will help you manage and be compliant with local and national licensing, hygiene, labeling, and food safety controls so that you can go back to focusing on the everyday trade with peace of mind
For sure! We work with food businesses on sustainable growth. Foodsure will help you recognize that throughout the scaled-up process, we will help you with process improvement, quality management, capacity planning, and supply chain strategy.
Foodsure believes in bringing expertise to everyone and offers consulting packages that suit your budget and needs, regardless of where you are on the business growth journey, whether starting the business or being an established food business.
The time frame associated with working with Foodsure varies, based on the complexity of your project, e.g., new product development, regulatory, or establishing a new business model. At the start, we will clarify the time frame associated with your project- you may have short-term wins; however, thinking long-term and beyond your product.