Foodsure is a strategic food consultancy firm for food brands attempting to launch, advance or develop food products. Food science capability, culinary and market-based knowledge help guide businesses make informed decisions that culminate in quality and regulatory compliance and commercially viable food products.
We assist brands in the processes of closing the product strategy, product formulation, processing, and compliance gaps – lessening risk and developing cost-effective, market-prepared food items.
Foodsure is a total food consulting company that takes brands through the process of evaluating their ideas to commercialisation, making the products market-ready, approved and scalable to real-life production.
Being food consultants, we start by getting to know your vision of the business, brand objectives and product objectives. The concept is tested based on technical feasibility, commercial viability, differentiation potential and compatibility with the existing food market trends and operating realities.
We perform a thorough analysis of the market and competition to research the available products, pricing, ingredient trends, claims and positioning. It assists in determining opportunities and preventing congested and risky segments.
Food products are successful because of consumer insight. We recognise the needs that are not met, taste preferences, health concerns, convenience needs and usage patterns to make sure that the product will address a genuine consumer issue.
The target audience, the type of shelf, the format, the type of product and the occasion on which people will consume the product are well-defined. This transparency assists in making formulation, packaging, pricing, and regulatory choices.
Early mapping of the relevant FSSAI, export and category-specific regulations is done by food consultants. This will make sure that ingredient selection, claims, labelling and processing are compliant with existing legal requirements.
The proven concept is transformed into a formatted product concept that encompasses sensory anticipations, quality ambition, nutritional will, clean-label ambition, and brand placement.
Ingredients are chosen according to functionality, safety, availability, cost-effectiveness, clean-label goals, allergen provisions and regulatory provisions. The smart ingredient selection is guaranteed by the consultant’s knowledge.
Prototiles and pilot batches are prepared to test the reaction of the ingredients, texture development, release of flavours, processing behaviour and uniformity in underrealistic conditions of production.
To enhance taste, texture, stability, yield and manufacturing efficiency, formulations and process parameters are optimised. The variability is minimised as the batch-to-batch consistency is required.
Consumer validation is done through sensory panels and performance testing, which include mouthfeel, aroma, appearance, and functionality. The product is refined by the use of feedback before scale-up.
Shelf-life tests, PH and stability tests, package compatibility and cost minimisation are conducted so as to guarantee the long-term business feasibility and profitability.
The last formulation fits your production arrangement – batch or continuous processing to facilitate easy scale-up with low production risk.
Food consultants assist in end documentations, labelling advice, regulatory submissions, and contribute to strategic provision in the introduction of products in the market, leading to a successful market entry and long-term success.
At Foodsure, we guide every beverage manufacturer through a clear and efficient beverage formulation project timeline. Our structured project timeline covers concept understanding, ingredient planning, lab trials, flavour refinement, and stability testing—so you always know what’s happening and when.
This streamlined approach reduces delays, lowers development risk, and helps you launch a high-quality, market-ready beverage faster and with complete transparency.
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Ever Wondered How Your Favourite Snack Brand is Curated?
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
A food consultant offers professional advice on the development of products, product formulation, the process, compliance, and scaling of products to ensure that food businesses achieve success in the marketplace.
It can be used by Startups, existing food manufacturers, QSRs, cloud kitchens, own-label, export-driven brands, and health-oriented businesses.
Yes, we assist compliance with FSSAI and alignment with regulatory export orientation as a consulting service.
Absolutely, we help in new product development and also in upgrading, troubleshooting and scaling up of products.
Foodsure is a company with 10 years of industry experience and 4,500 successful recipes, backed by a team of food scientists, culinary experts, and market specialists.
Stroom’s protein bar was formulated, piloted, and scaled by Foodsure along with a complete machinery setup, enabling a Shark Tank-ready brand built on strong innovation, manufacturing , and commercial confidence for nationwide growth.
Vold’s energy drink was developed and industrialised by Foodsure, including complete machinery setup, positioning the brand for Shark Tank with a strong formulation foundation, scalable manufacturing, and clear commercial readiness.