Beverage Formulation Experts for Innovative Drink Brands Innovative
types of beverage Recipe Formulation
At FoodSure, we convert ideas into market-ready beverages formualtion quickly, accurately, and with quality. Check out our streamlined formulation process from concept to shelf.
Energy Drink Formulation
Non-Alcoholic Beverage
Functional Drink
RTD Juice Recipe Formulation
Our Process
From the concept to flavor to packaging to the market, we will guide you through the entire journey to bring your beverage idea to life.
01. Research and Conceptualization
We start to work closely with you to understand your vision, audience, and objectives for the beverage. You’ll have conversations with us that discuss the functional benefits, flavor, occasions for consumption, and potential positioning. We’ll also look at the competitive space and discuss potential uniqueness, if applicable, or how to carve a piece of the market. We’ll use your brand value combined with research to create a roadmap of the beverage concept.
02. Define Your Beverage Idea
Before the formulation, it is important to have a good, deep understanding of the beverage concept. Defining whether the product will be a hydration drink, a functional wellness beverage, an energy beverage, or an indulgence beverage is important, among other things. Also, understanding if the consumers are expecting the product to have natural ingredients, clean label claims, sugar content, etc., or dietary requirements such as vegan, gluten-free, keto-friendly, and so forth – the clearer we are, the more we can ensure alignment between functional beverage development and functional expectations.
03. Recognize the Gaps in the Market
Our Market Research division performs comprehensive analyses to unearth needs that are unmet or growth opportunities. This covers flavor trends, packaging innovations, customer sentiments, and trends in health and remedies. If we can identify gaps – for example, there is a gap for a low-calorie functional beverage segment, or a packaging solution for a category that is eco-friendly – we will then provide you with insights to help position your beverage differently in a competitive beverage market. The information is also beneficial for innovation and the mitigation of risks.
04. Regulatory Knowledge
Food safety and compliance are critical elements in developing products. We provide ongoing consulting services on the regulatory landscape, which can become complicated as you navigate the regulatory landscape of FSSAI in India, FDA in the United States, EFSA in Europe, and countries to market. We ensure that all of the levels of your product are compliant, including ingredients, health claims, nutrition labels, regulatory-guided claims, and packaging structures are compliant from a legal perspective.
05. Beverage Formulation
From our extensive library of over 500 proven formulations, our formulators help fully customize formulations that address your specific beverage goals. Whether it involves improving immunity, improving digestion, providing natural energy, etc. All while harmoniously balancing functional actives with taste and texture. Paramount is optimizing formulations for manufacturability, active ingredient synergy, and cost to ensure your product performs effectively, while being commercially viable.
06. Taste, Flavor, and Texture Development
Attractive sensory properties drive repeat purchase from the consumer. Our flavorists take every care and consideration to develop the desired flavor component that is simultaneously unique and harmonious. We will adjust sweetness, acidity, aroma, and aftertaste as needed to meet benchmarks in certain categories and consumer demands for product positioning. We also fine-tune texture for the desired mouthfeel that could be crisp and refreshing, creamy and smooth, or lightly carbonated.
07. Shelf-Life, Stabilizers, and Additives
Preservatives, stabilizers (natural or synthetic), and additives are appropriate to maintain the integrity of the product over time. These help in preventing microbiological spoilage, oxidation, and separation. We can perform accelerated shelf-life testing and real-time stability evaluations for your beverage under different conditions to ensure that the beverage not only remains safe, palatable, and visually appealing, it does so throughout the life cycle of the beverage.
08. Packaging Design
Packaging is the first consumer interaction and is paramount to ensure beverage protection while providing shelf appeal. Our packaging experts can design formats and materials that provide product safety, sustainability, and storytelling. Whether it’s glass bottles, PET containers, cartons made from recyclable options, or cartons made with all eco-friendly materials, we can create products that meet both your budget and consumer expectations. Reusable features like resealable caps, tamper evidence, or portion control can also easily be achieved.
09. Creating Brands and Labels
Our creative team collaborates with our clients to create great branding that connects with the target market. We can create labels that communicate product benefits, contain ingredient transparency, and identify brand values. Labels comply with all requirements, including nutritional facts, allergens, barcodes, and marketing claims. Excellent brand engagement and visibility help create confidence in the product as it sits on a retail shelf.
10. Prototype Evaluation
In terms of evaluating prototypes, all prototypes are evaluated under rigorous testing for sensory attributes, quality consistency, and functional effectiveness. Sensory panels and consumer focus groups provide feedback about taste and packaging. Stability testing ensures the physical and chemical abilities of the product, and all formulation data is used to adjust the formulation to finalize the product and ensure consumer satisfaction.
11. Manufacturing Setup
We provide you with versatile manufacturing options that can accommodate runs ranging from a small pilot batch to a full-scale commercial run. Our best-in-class facilities run 24/7, ensuring production times meet your schedule while delivering a consistent product. We also support your equipment selection, process efficiencies, and quality checks to ensure there is consistency across all batches.
12. Production Launch
After finalizing your beverage formulation, it quickly transitions into an active production position. Due to our efficient processes, we can produce in a fast turnaround, allowing you to take advantage of market launch opportunities and seasonal consumption. We collaborate with logistics and supply chain partners to ensure timely product delivery to distribution centers, retail warehouses, and direct-to-consumer models.
13. Market Entry & Support
Marketing a beverage successfully requires more than just product manufacture. We offer full support for market entry with pricing strategy, distribution channels, and launch timing strategies. Our objective is to maximize your beverage’s market impact, consumer uptake, and brand presence from the first day in the market.
Our Service
Drink Recipe Development Cost Analysis
Fine-tuning old recipes
Ingredient Sourcing
Compound supply to safeguard recipes
Health Focused Drinks
Stability & Shelf-Life Improvement
Beverage Formulation Timelines
At FoodSure, we convert ideas into market-ready beverages quickly, accurately, and with quality. Check out our streamlined formulation process from concept to shelf.
What all we help you with?
We help to prepare your drink market-ready.
We offer the best production consultancy.
We help reduce legal compliance risks.
we craft flavours consumers crave
Green Horn
Stroom
Wlue's
Smart Caffeine
The Bobalist
FLUKE
1 AM
Mr. Bomzy
Success Stories
Ever Wondered How Your Favourite Snack Brand is Curated?
Frequently Asked Questions.
We formulate a wide range of beverages, including alcoholic drinks (beer, wine, spirits), non-alcoholic beverages (juices, teas, sodas), functional drinks (energy drinks, vitamin waters), and innovative options like CBD-infused beverages.
The timeline varies depending on the complexity of your beverage. On average, it can take anywhere from 4 to 12 weeks, including formulation, testing, regulatory checks, and packaging design.
The cost may include recipe development, ingredient sourcing, regulatory compliance, sensory and stability testing, and prototype creation. Since every beverage is unique, we offer customized pricing based on your goals and requirements.
Yes! Our in-house team helps you with label creation, brand positioning, and attractive packaging designs that align with market trends and regulatory standards.
Absolutely! We offer access to 500+ pre-developed recipes and also specialize in custom formulations tailored to your brand vision, market demands, and unique ingredients.
