FSSAI label objection may freeze your whole shipment- items on shelves, orders cancelled, and overnight missed revenue. This nightmare is experienced by SMEs who invest their heart in the development of food products, only to have minor mistakes leading to the creation of major delays.
Most of these objections, however, have easy solutions as per the FSSAI in the Section 32 improvement notice process. The majority of SMEs panic rather than adhere to the steps that have been proven. In this blog, therefore, the actual playbook is provided on how to get startups back on track!
Why Your Customers Care About Labels
Human beings read labels within three seconds. Diabetics monitor their sugar level, sportsmen test the protein statements, and parents seek allergens. When branding loses its way or is deceiving, loyalty goes – 68% of shoppers give up on ambiguous merchandise.
It is this issue that the FSSAI label objection safeguards the consumer. Omission of veg/non-veg signs, small fonts, or unchecked high-protein advertisements elicit complaints that shut down your business. Not only bureaucracy, but it is also social media storm prevention that kills brands.
7 Common Label Mistakes That Trigger Objections
Since food formulation excitement is followed by FSSAI reality, these are the pitfalls that most startups fall into:
- Incorrect/Missing Product Information: No name, ingredients, weight, or maker’s information.
- Regulatory Non-Compliance: Lost CE/FDA marks, hazard symbols.
- Low Quality of Print: Smoky words, lost expiry, illegal to scan codes.
- Barcode Errors: Wrong format, too small, duplicates
- Poor Packaging: Damages during transportation (squashed, melted)
- Expiry Date Problems: Lost/inappropriate format, illegible.
- Language Issues: multi-language markets- English only.
Steps to Fix-it-Fast
Follow this exactly, day by day:
| Day | Steps | Action | Key Details |
|---|---|---|---|
| 1 | Read Notice Carefully | Screenshot every detail | Note the exact violation code |
| 2 | Stop Production | Halt all shipments | Segregate existing stock |
| 3–4 | Check FoSCoS Portal | Log in to the FSSAI system | Download compliance templates |
| 5–8 | Redesign Label | Fix fonts, logos, claims | Use nutrition calculator tools |
| 9–11 | Get Lab Proof | NABL-accredited nutrient tests | Essential for any claims |
| 12 | Submit to FSO | Email redesign + lab reports | CC your State FSSAI office |
| 15 | Request Inspection | Ask for re-verification | Bring your food technologist |
Why Compliant Labels Win Big
Perfect labels are once fixed and hence your competitive advantage:
- 73% are paying more to have clear nutrition information.
- 2 times faster shelf sales – compliant products sell faster.
- Ready to engage in e-commerce, Amazon demands FSSAI labels.
- Export competent- meets EU/US standards.
- Margins increased by 35%, cut – reduced returns, quicker inventory.
- Audit-proof operations: legal protection.
By FY 2029, the packaged food market in India is expected to reach INR 17,120 billion and increase continuously at a compound annual growth rate of 11.0%.
How Foodsure Saves Label Disaster
We have solved many FSSAI labelling objection cases of food startups. Here’s our rescue system:
- Quick Response (24 hours): Decode your notice template + immediate repair.
- Label Redesign (48 hours): AI-generated, 2025 FSSAI-compliant artwork.
- Express Testing: NABL labs provide 24 -72 hours.
- Clearance via direct associations: FSO Navigation.
- Prevention Audit: Avert 95% of mistakes at launch.
Founder Truths: Save The List
- Day 1 – penalties are imposed automatically.
- Audit 15k will save 5lakhs in fines that could occur.
- Design a 3-second scan first – psychology of the consumer.
- Food consultant = 70% clears at faster rates.
- Take a screenshot of it all – it is always documented.
- Do not ship untested labels – save by batch.
Get Your Batch Moving Again!
Strategic label objection by FSSAI does not necessarily murder your food business idea. Foodsure food consultants and food technologists remedy compliance within 7 days – clearance or refund.
Call us now at +91-8130404757 and do not allow a single label to spoil your whole launch.
Create an FSSAI Approved Food Label Without Approval Delays
Foodsure helps food brands build FSSAI approved food labels that meet regulations, avoid errors, and support smooth approvals — backed by regulatory expertise and labelling science.
Explore Product Development Services
Foodsure helps food brands build FSSAI approved food labels that meet regulations, avoid errors, and support smooth approvals — backed by regulatory expertise and labelling science.
FAQ’s
What is the reason why FSSAI tends to reject food labels?
The majority of the rejections arise because of small font size, non/veg symbol, and unapproved health claims.
What is the time for fixing an FSSAI label objection?
Under normal circumstances, 15 days have been allowed by FSSAI to rectify the label following a Section 32 notice.
What are minor and major FSSAI violations?
Simple corrections are typically required in minor cases, whereas significant violations may receive 2-10 lakh fines.
Indicatively, what is the cost of fixing an FSSAI label on small businesses?
With SMEs, the cost of full correction support is normally ₹25,000- 50,000.
What will I do to prevent label rejections in the future by FSSAI?
The most appropriate is to carry out a pre-launch label audit and FoSCoS review by a food technologist.
