Protein Wafer Case Study
The demand for functional foods and beverages is climbing every day. At the same time, global supply chains are unpredictable, new technologies are changing the way food and beverage products are made, and most importantly, sustainability is non-negotiable for brands in 2025. Put all of this together now, and you get a marketplace that can be beneficial, yet challenging for food brands and manufacturers.
The good news? Companies like yours have the support of Foodsure- the best food and beverage consultant in India!
Recently, we have collaborated with a functional food brand that wanted to launch protein wafers in the market that are light, crunchy, and nutritious. This protein wafer case study will take you on this journey with the client how many difficulties we faced together to launch a successful market-ready protein wafer.
The Big Hurdle
Our client, about whom we are mentioning in this protein wafer case study, came to us with a bold vision:
- They wanted a wafer that delivers 12 - 15g of protein per serving.
- This brand needs to preserve the light, crispy bite that consumers immediately recognize and love for a longer period of time.
- They clearly mentioned to us that the ingredients should be clean-label, which today’s shopper demands.
- The client wanted the protein wafer recipe that could be easily scaled up for large-scale manufacturing
This was not at all a small task, as most protein products fail due to their chewy texture and chalky aftertaste. Plus, in this protein wafer case study, we have to balance that it also feels light, when most of the time protein products feel heavy. So, our protein wafer recipe formulation experts perfectly balanced food science, creativity, and industry expertise to make this market-ready product.
Our Process For Protein Wafer Formulation
Continuously, we kept in mind that we have to make a product that combines satisfaction with performance, and to achieve this, we need a clear protein wafer recipe formulation process.
1. Choosing The Right Protein Sources
The first step we took was to find out the right source of protein to formulate the protein wafer. We checked the whey, protein, plant-based mixes, and novel proteins for their nutritional strength, functional performance, and taste impact. Our goal was to deliver 12-15g of protein per serving without sacrificing its light and crunchy factor.
2. Protein Wafer Recipe Formulation
When we identified the right protein, we took the next step to develop multiple protein wafer formulations and to find the correct one. For this, our R&D team of protein wafer formulation tested every batch to get the right balance of crunch, texture, and flavor. We also have to maintain the creaminess in the wafer while making it crispy all the time.
3. Sensory Testing With Real Customers
Consumer experience was the main factor in the whole protein wafer formulation. Through blind sensory panels, we tested for taste, crunch, aftertaste, and overall enjoyment. Insights from the consumers helped us to perfect the recipe of the protein wafer.
4. Shelf Life Testing Of Protein Wafer
A successful market-ready product must stay fresh through its storage and transport. We did the stability and shelf life testing to measure crispiness, migration of moisture, and freshness over time. The final protein wafer recipe was then put forward for large-scale production.
5. Manufacturing Scale Up & Support
From the start, scalability was a priority. The protein wafer formulation was made to work smoothly on the industrial protein wafer lines so that the production from lab to large-scale is easy. Our protein wafer formulation consultant built the process design, quality checks, and sourcing strategies to guarantee consistency in production.
Impact - A Protein Wafer That Consumers Loved!
- Each protein wafer delivers 12g of protein per serving in a format that is light for consumers.
- The light, crispy texture gave consumers a similar satisfaction like classic wafer and that too without chalky texture.
- The product of this protein wafer case study is positioned as a clean-label product in the market
- The formulation maintained the shelf-life stability by remaining crunchy and fresh for a longer time.
And the market results?
- Within just a few months of launch, the protein wafer secured prime retail placements in health focused outlets as well as in modern trade stores.
- It achieved high repeat purchase rates proving that the taste and texture was up to the mark.
- Consumers actually spoke that they finally got the product that tastes like a treat.
Now It’s Your Turn To Be The Brand Everyone Remembers!
Innovation doesn’t wait, and neither should you. Whether it’s protein snacks, functional foods, or clean-label beverages, our expertise helps transform bold ideas into market-ready products. With Foodsure by your side, you’re not just creating a product, you’re building a brand that stands out, wins consumer trust, and stays ahead of the competition. Get free consultation from our experts Today!
