A Nutraceutical Product is a product containing a combination of the nutritional value of food with the medically backed health value. Nutraceuticals have emerged as an important component of preventive healthcare in India, particularly in the face of increased lifestyle-related disorders, immunity issues, and nutritional deficiencies.
The nutraceutical food products have experienced tremendous demand both in the urban and Tier-2 markets. Consumers are also making active decisions to buy the most appropriate nutraceutical products to boost their immunity, digestion, heart health, stress management and wellness. This growing demand has also accelerated nutraceutical product development across India.
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Importance of Nutraceutical Products in Daily Life
A nutraceutical product can be included in everyday life as a method to address the gaps in the diets due to busy schedules, the intake of processed food, and the impact of the environment.
These Nutraceutical Product Benefits make them increasingly relevant in daily health routines:
- Strengthening immunity
- Improving gut health
- Enhancing energy levels
- Promoting cardiac and metabolic activity.
- Skincare, haircare and joint care.
- Helping with stress and sleep regulation.
Nutraceutical food products should be used regularly so that people can stay in optimum health without the need to rely on medication. With proper nutraceutical product development, these supplements can be made safer, more effective, and consumer-friendly.
10 Most In-Demand Nutraceutical Products in India
The most wanted and most appropriate nutraceutical products in India are listed below:
1. Omega-3 Fatty Acids (Fish Oil)
The intake of omega-3 supplements is common in cardiovascular and cognitive health support.
Key Benefits:
- Supports heart health
- Reduces inflammation
- Improves brain function
- Supports joint mobility
Ingredients:
- Fish oil (EPA & DHA)
- Flaxseed oil (vegetable substitute).
Dosage: 1-2 softgels per day after meals.
Additional Notes: Take only with the guidance of a physician in case of blood-thinning medication.
2. Probiotics
Probiotics have useful bacteria that replace the gut balance and enhance digestion.
Key Benefits:
- Enhances gut microbiome
- Improves digestion
- Boosts immunity
- Reduces bloating
Ingredients:
- Lactobacillus
- Bifidobacterium
- Prebiotics (Inulin)
Dosage: 1-2 capsules daily.
Additional Notes: Keep refrigerated to preserve live cultures.
3. Multivitamin & Mineral Capsules
They are basic nutraceutical items that prevent the deficiencies of micronutrients.
Key Benefits:
- Supports daily energy
- Enhances immunity
- Promotes overall wellness
- Prevents nutritional gaps
Ingredients:
- Vitamins A, B-complex, C, D
- Zinc
- Iron
- Magnesium
Dosage: 1 capsule a day with food.
Additional Notes: Do not take with other similar fortified supplements.
4. Vitamin D3 & Calcium Supplements
Necessary supplements to treat bones and the immune system.
Key Benefits:
- Strengthens bones and teeth
- Supports immunity
- Prevents osteoporosis
- Improves absorption of calcium.
Ingredients:
- Cholecalciferol (Vitamin D3)
- Calcium carbonate/citrate
Dosage: According to prescription or 1 tablet/day.
Additional Notes: Should be monitored regularly with long-term use.
5. Ashwagandha
A herb that is commonly employed in Ayurvedic nutraceutical preparations.
Key Benefits:
- Reduces stress and anxiety
- Improves energy levels
- Enhances sleep quality
- Benefits cognitive ability.
Ingredients:
- Withania somnifera extract
Dosage: 300-600mg/day (standardised extract).
Additional Notes: Not to be used during pregnancy unless suggested by a physician.
6. Vitamin C Tablets
A potent antioxidant supplement in the form of an immune defence.
Key Benefits:
- Boosts immune function
- Defends against oxidative stress.
- Promotes the synthesis of collagen.
- Enhances skin health
Ingredients:
- Ascorbic acid
Dosage: 75-90 mg/day (as prescribed).
Additional Notes: Overdose can bring about stomach upsets.
7. Plant-Based Protein Powder
An eye-catching vegan top-seller product.
Key Benefits:
- Supports muscle repair
- Enhances satiety
- Aids weight management
- Gives a full amino acid analysis
Ingredients:
- Pea protein
- Brown rice protein
- Hemp protein
Dosage: 20-30g per serving
Additional Notes: Make sure that the diet is balanced to achieve the best.
8. Liv.52 / Liver Support Supplements
The herbal preparations are typically employed in the maintenance of liver health and detoxification.
Key Benefits:
- Protects liver cells
- Supports detoxification
- Improves appetite
- Enhances digestion
Ingredients:
- Chicory
- Bhringaraj
- Capers
- Licorice
Dosage: According to label recommendations.
Additional Notes: Not a substitute for medical treatment of the liver.
9. Collagen Powder
Trending in the beauty-from-within category of skin and joint health.
Key Benefits:
- Improves skin elasticity
- Supports joint mobility
- Strengthens hair and nails
- Reduces signs of ageing
Ingredients:
- Collagen peptides are hydrolysed.
- Vitamin C
Dosage: 5-10g daily.
Additional Notes: The visible results should be taken regularly.
10. Antioxidant Formulations (CoQ10, Ginseng)
The antioxidant supplements are designed to overcome fatigue and oxidative stress.
Key Benefits:
- Enhances cellular energy
- Supports immune response
- Reduces fatigue
- Prevents free radical destruction.
Ingredients:
- Coenzyme Q10
- Ginseng extract
Dosage: According to the product specification.
Additional Notes: Seek medical advice when dealing with a chronic disease.
Nutraceutical Market in India
The nutraceutical products industry in India records increasing growth of over 10% yearly. Amplifying disposable income, knowledge of health care on the Internet, and the rise of online shops are fostering the need to find the most desired nutraceutical products.
The nutraceutical food products ecosystem is further enhancing through domestic manufacturing, FSSAI regulation and contract manufacturing partnerships. Consequently, professional nutraceutical product development services and professional nutraceutical product consultants are majoring making sure that products are safe, compliant, and scalable.
Benefits of Nutraceutical Products in Your Diet
The supplementation of your diet with nutraceutical food products can:
- Make the diet balanced.
- Improve daily energy
- Support immunity year-round
- Struggle to cope with chronic lifestyle illnesses.
- Promote healthy ageing
Regular and informed usage will guarantee the utmost nutraceutical product advantages.
Ready to Launch Your Nutraceutical Product?
When deciding to venture into the booming nutraceutical food products business, never guess. Collaborate with specialists who are knowledgeable in formulation science, compliance and scale.
This has led to the role played by professional nutraceutical product development services and professional nutraceutical product consultants in ensuring safe, compliant and scalable products.
Request a free consultation and transform your idea into one of the best nutraceutical products now!
FAQs
What is a Nutraceutical Product?
A nutraceutical product is a medically or health-beneficial food supplement that is based on a food.
What are the most successful nutraceutical products in India?
The best nutraceutical products include immunity boosters, protein supplements, probiotics, collagen, and multi-vitamins.
What are the advantages of nutraceutical products?
They promote immunity, gut health, heart health, metabolism, skin, and cognitive wellness.
What should I do to start a nutraceutical brand in India?
Start with market research, product formulation, FSSAI compliance and certified contract manufacturing.
Are nutraceutical food products controlled in India?
Yes, they are controlled by FSSAI guidelines.
Which nutraceutical product is the most profitable?
The very lucrative segments are protein supplements, immunity boosters and diabetic supplements.
What is the time taken to develop a nutraceutical product?
Usually 3 -6 months with R&D, test, and approval of compliance.
