Clean-Label Seasoning Formulation
Our Foodsure Seasonings are made of simple and truthful ingredients containing no artificial preservatives, and the clean label demanded by consumers. We make our blends to be up to date with the current consumer demands of transparency in terms of functional performance and bold taste, and the ability to be manufactured on a large scale commercially.
Our Ranges
We formulate clean-label seasonings for snacks, ready meals, instant foods, and gourmet products, designed for strong flavour impact while meeting natural positioning, regulatory standards, and stable cooking performance.
Nutrition & Functional
Foods
Sauces, Condiments & Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
functional
powders
Nutrition & Functional
Foods
Sauces, Condiments &
Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
functional
powders
Our Process
We help brands, brand to brand, through a clean-label spice and herb formulation process, getting each blend ready to enter the marketplace strategy and fast and efficiently with full transparency, functionality, flavour, and capacity to produce and market in a commercial manner.
1. Idea Validation
The development of clean-label seasoning starts with concept validation, in which the idea of seasoning is coordinated with brand positioning and expectations of the target consumer. Clean-label requirements, including non-GMO, vegan, gluten-free, additive-free, or preservative-free, are predetermined. Limits of formulation are set early to make sure it is transparent, compliant with regulations and trusts consumers.
2. Product Concept Development
Then, after being validated, the flavour strategy will have a clean-label orientation. The goal is to achieve a seasoning that provides an instant effect of flavour, a mid-range equilibrium, and a gratifying finish using only natural ingredients. The formulation strategy does not include the use of artificial colours, synthetic flavour enhancers and preservatives.
3. Ingredient Selection and Prototyping
The choice of ingredients focuses on natural herbs, spices, and dehydrated vegetables, as well as oils of spices and clean-label flavour boosters. The ingredients are selected according to traceability, availability, functional performance, and compliance with the global clean-label standards. Prototyping is also done so that clean ingredients will provide the desired flavour intensity and performance.
4. Formulation Optimisation
Formulation optimisation aims at working harder with clean ingredients. Smart salt-reduction, the use of natural umami, and carrier systems made of plants are some of the techniques used to deliver flavours in the most efficient way without including complicated and incomprehensible labels. The balance of flavours and sensory consistency is developed at this point.
5. Sensory Evaluation and Performance Testing
Examples of micro-batches of prototypes to be tested in actual food systems include chips, snacks, instant mixes, and health products. Sensory assessment aims at the flavour release, aroma, mouthfeel, as well as aftertaste that the seasoning entails in order to guarantee the provision of genuine consumer pleasure compared to laboratory testing.
6. Stability and Shelf-Life Evaluation
Special consideration is given to the process stability and shelf-life performance of flowability, moisture control, heat stability, and aroma retention and artificial anti-caking agents are not used. The performance is evaluated using processes like baking, frying, roasting and extrusion.
Services We Provide
Bespoke developed clean-label seasonings.
Transparently procuring Raw Materials.
Sensory Assessment and Competitive Comparative Bench Testing.
Adhering to Government Regulations (FSSAI, EU, FDA)
Shelf Life and Packaging Analysis and Consulting.
Vendor Organising and Scaling-up.
Food Product Development Project Timeline
At Foodsure, a food product development timeline starts with market research and concept finalisation, and if necessary, goes to recipe development, lab trials, and sensory validation. After that, shelf life testing is conducted, FSSAI compliance checks are run in parallel, costing and COGS are finalised, and the product is validated through a pilot run of 50-500 kg.
This well-organised method covers all stages of work from ensuring the product is technically feasible, getting it ready for the regulations, keeping the costs under control, and the last step being the commercial production.
What all we help you with?
We help to prepare your Food market-ready.
We offer the best production consultancy.
We help reduce legal compliance risks.
we craft flavours consumers crave
Green Horn
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
FLUKE
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera Fizzy Drink
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki Probiotic Soda
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart Banana Chips
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot Chocolate Protein Makhana
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Success Stories
Lab To Pilot To Scale - One Roof Model
Green Horn
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
FLUKE
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera Fizzy Drink
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki Probiotic Soda
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart Banana Chips
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot Chocolate Protein Makhana
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Frequently Asked Questions.
Clean label seasoning formulation is a formulation of seasoning blends using fewer natural ingredients and no artificial additives.
The formulation approach can indeed be used to make the clean-label seasonings deeper and more complex in taste, rather than using the enhancers.
Absolutely, our formulas are in line with FSSAI, EU, FDA and other international standards of clean labels.
Yes, we are low-sodium, Additive-Free, Vegan, and Preservative-Free.
The timelines vary according to the degree of complexity, although any project has the potential of reaching the pilot phase in a few weeks.
Brands We’ve Built & Formulated
Shark Tank India
Fueling Stroom – Innovation at Scale
Shark Tank India
Vold: Powering Modern Energy Consumption
Vold’s energy drink was developed and industrialised by Foodsure, including a complete machinery setup, positioning the brand for Shark Tank with a strong formulation foundation, scalable manufacturing, and clear commercial readiness.
Shark Tank India
3 Sisters: Thoughtful Beverages Innovation
3 Sisters’ food products were conceptualised and scaled by Foodsure, with end-to-end machinery installation, preparing the brand for Shark Tank through robust R&D, operational efficiency, and market-ready product execution.
Let’s Build Something Great
Himanshu Pratap Founder @Foodsure
Download Our Product Portfolio
We’ve assembled our product portfolio, showcasing our previous launches and success stories. Please feel free to download it below to gain a deeper understanding of our journey and the path that has brought us to our current position.