A leading food consultant in India

India’s Leading Food Consultant - 1000+ Products Launched

Make Your Food & Beverage Recipes A Market Hit

Your Food Success Partner

Food Manufacturing Plant Setup

New Product Development

Food
Branding

License/ Regulatory Compliance

Contract Manufacturing

Training/Quality Audit/QA/QC

Do you need a recipe formulation ?

Lead the market with us. Get recipes designed to win hearts, increase sales, and make your food brand stand out confidently.

From idea to success

Food Industries We Serve

We provide expert solutions to various food industries, enhancing efficiency, growth, and global reach.

Building the Next Big Thing in Food & Beverage

Where food innovation begins

Transforming daring ideas into market-ready food and drink innovations tailored to today’s consumers.

01. Ideation Workspace

This space encourages collaboration and creativity as initial product visions get established.  Here we work alongside you and your team as we dig into the message, aspirational objectives, and path of your brand. This space champions dialogue, risk-taking, creativity, and the development of unique food and beverage ideas that can drive the market.

Ideation Workspace

We create unique products considered through the lens of emerging consumer needs, flavor trends, and industry shifts. This stage is the stage of open creativity and product differentiation, finding that unique angle for your product. We anticipate that every idea has market relevance and opportunity for commercial viability. 

Ideation

We analyze global and local industry trends, look at competitor products, and examine the landscape of evolving consumer behavior. Specifically, this research can uncover opportunities, avoid overcrowded categories, and allow development should proceed with product and market fit. The insights derived from this stage are intended to guide actionable discussion and decision points throughout the lifecycle of product development.

Market Research

We investigate consumer expectations, taste preferences, lifestyle needs, and spending habits in depth. The knowledge and insights gained about your consumers ensure the optimization of your product concept and align with what customers today actually want. This thought process influences product positioning, flavor selection, ingredient procurement, and packaging strategy to develop stronger consumer appeal in the marketplace.

Consumer Preference

We investigate and explore emerging food and beverage technology, food processing techniques, and new food ingredient science that may improve your product’s quality, fill gaps in shelf stability, or scalability. We vet and investigate the technology for efficiency, economic cost-based parameters of sustainability, and adaptability. This step keeps the development of your product ‘state of the art’, or on-trend, and if developed correctly, enhances some aspect of your product, the properties of your product, or the efficiency of your production system.

Technology Research

Identifying gaps and unmet needs in the marketplace in terms of opportunity for your product to meet unmet needs is paramount. These gaps may incorporate underserved groups of consumers or populations, ignored formats of product, and unmet sensory or nutritional experiences. An unmet opportunity occurs when consumers experience a disconnect between their needs and your product. Gap spotting will help to draw your product to be retargeted, ensuring that it satisfies in need and that it is positioned as different from competitive products in the marketplace.

Gap Spotting

We assemble diverse experts who specialize in different areas (formulators, marketers, designers, strategists) for a formally structured brainstorming session. Here, ideas are challenged, expanded upon, and evolved through the process of group discussion. The interactive experience generates multiple new ideas, allows for flexibility, and encourages new ideas to rise to the top; the best ideas emerge ready for the next step.

Brainstorming

We develop, evolve, and select only ideas that score highly on feasibility, uniqueness, and market viability. The selected idea becomes a fully developed product concept with a working formulation direction, claims to target markets, and a position. Once the concept is finalized, it confidently traipses into the next phase, product formulation and prototype development.

Concept Development

Trusted by Our Partners

Lets Dive in our work

Our Catalogue

Welcome to our catalogue of recipe and product formulations, crafted to support innovation, consistency, and quality across industries.

Success Stories

Ever Wondered How Your Favourite Snack Brand is Curated?

Green Horn

Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.

Rithm's Enlite

Rithm's Enlite has redefined refreshment in India, offering a zero-sugar prebiotic fizz characterized by refreshing flavors, with an immediate upside attracting the attention of health-minded consumers.

Wlue's

Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.

Deep Root

Deep Root turned traditional makhana into a tasty, healthy snack, with no sugar, no preservatives, perfect for anyone who loves crunchy, guilt-free munching.

The Bobalist

The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.

FLUKE

Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.

1 AM

1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.

Mr. Bomzy

Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.

Success Stories

Ever Wondered How Your Favourite Snack Brand is Curated?

Lets Dive in our work

Frequently Asked Questions.

We offer several services, including recipe development, production facility design, food brand development, compliance support and licensing efforts, training, and contract manufacturing.  We are truly committed to helping food-related companies with every stage of their development! 

We have experienced professionals in our team who are always here to help you create new recipes or make existing ones better. We have expertise in creating recipes that are tasty and best suited for production. This includes finding the right ingredients, nutritional research, Sensory tests, and long-life analysis.

This includes various major steps such as the selection of location, layout design, finding the right equipment, and installation. We help you get the permission that is needed for the further process, and also make sure your facility follows all the rules.

Food rules can be confusing. We help you get the right licenses and make sure you follow all the food safety rules. We also help with checking your setup, handling paperwork, and getting ready for inspections

The cost of our food consulting services is based on various factors, including the scope requirements and difficulty level of your projects. The level of expertise required, the time frame, and resources like ingredients and equipment. We prepare a perfect quote after the first conversation on the discussion of your requirements.

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