Functional Food Product Formulation
Foodsure focuses on the development of functional food products, assisting the brand to create science-based foods that provide specific health benefits without sacrificing taste, safety and the regulatory requirements. We have a mixture of food science, nutrition, and market understanding to develop functional goods that are both efficient and compliant and that are commercially viable.
Our Ranges
We help brands to close the gaps between health claims, ingredient functionality, sensory acceptance, and regulatory compliance to have functional food products that are effective, safe, scaleable and market-ready.
Nutrition & Functional
Foods
Sauces, Condiments & Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
Clean Label Functional
Foods
Nutrition & Functional
Foods
Sauces, Condiments &
Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
Clean Label Functional
Foods
Our Process
Foodsure is a practical food formulation company that assists in the concept to commercialisation of a brand and guarantees established merits, durability and total regulation.
1. Health Objective & Product Idea Checking
We start with the realisation of the targeted health benefit, which could be immunity, protein enrichment, gut health, weight management, or heart health, and evaluate the feasibility, differentiation, and market relevance.
2. Target Consumer & Usage Definition
The demographic, frequency of use, dose expectations and the mode of administration (bar, beverage, powder, dairy, snack) are well-known and are used to inform the formulation decisions.
3. Market & Competitive Benchmarking
We evaluate the current functional products, ingredient trends, claims, pricing and positioning to determine the gaps and opportunities in the market.
4. Regulatory Scope & Claim Mapping
Relevant FSSAI regulations, ingredient authorisations, claim authorisations, and labelling are pre-mapped to prevent the risks of reformulation in the future.
5. Functional Ingredient Strategy
Efficacy, dosage, stability, safety, and regulatory approval are the basis on which bioactive ingredients are selected, including proteins, fibres, probiotics, botanicals, vitamins, minerals or nutraceuticals.
6. Formulation Design & Nutritional Positioning
The product formulation is designed so as to achieve the desired health benefit as well as strike a balance between nutrition goals, taste, texture, and clean-label objectives.
7. Prototype Development & Lab Trials
As a preliminary step, prototype batches are prepared to examine the interaction of ingredients, their solubility, bioavailability, processing tolerance and sensory effects.
8. Processing & Stability Optimisation
Formulation is also tested on realistic processing conditions to determine the stability of functional ingredients in the face of heating, mixing, extrusion or drying.
9. Sensory Optimisation & Masking Strategies
Taste-masking, flavour balancing and texture optimisation are used to make sure that the consumer accepts it but without affecting functionality.
10. Shelf Life & Functional Stability Testing
The shelf-life studies determine the potency retention, microbial safety, pH stability and degradation of the functional ingredients with time.
11. Nutritional Testing & Validation
Nutrient content, functional levels and compliance of claims are tested in the laboratory to verify compliance through an NABL-approved laboratory.
12. Scale-Up & Manufacturing Readiness
The design is made to fit commercial manufacturing environments without compromising operations and batching.
13. Documentation & Market Market Launch
We advocate the labelling, substantiation of the claims, FSSAI filing and technical documentation to facilitate a compliant and smooth market entry.
Services We Provide
Custom food recipe formulation
Brand New Products
Line Extensions
Product Re-Engineering
Fortified & Functional Foods development
Clean Label & Natural Formulations
Beverage Formulation Project Timeline
At Foodsure, we guide every beverage manufacturer through a clear and efficient beverage formulation project timeline. Our structured project timeline covers concept understanding, ingredient planning, lab trials, flavour refinement, and stability testing—so you always know what’s happening and when.
This streamlined approach reduces delays, lowers development risk, and helps you launch a high-quality, market-ready beverage faster and with complete transparency.
What all we help you with?
We help to prepare your drink market-ready.
We offer the best production consultancy.
We help reduce legal compliance risks.
we craft flavours consumers crave
Green Horn
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
FLUKE
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera Fizzy Drink
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki Probiotic Soda
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart Banana Chips
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot Chocolate Protein Makhana
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Success Stories
Ever Wondered How Your Favourite Snack Brand is Curated?
Green Horn
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
FLUKE
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera Fizzy Drink
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki Probiotic Soda
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart Banana Chips
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot Chocolate Protein Makhana
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Frequently Asked Questions.
Functional foods also offer some extra health benefits not found in simple nutrition, like immunity, digestion, protein, and metabolism.
Nutraceutical corporations, health-oriented brands, startups, sports nutrition brands, export-oriented businesses, and wellness products developers.
Yes, we make sure that all the functional ingredients and claims are in accordance with the FSSAI requirements and other international standards.
Absolutely. Our functional formulation process has sensory optimisation and taste-masking as its fundamental components.
Foodsure has over 10+ years of experience, 4500+ formulations and a solid understanding of food science and nutrition, which has resulted in effective, compliant and consumer-accepted functional foods.
Fueling Stroom - Innovation at Scale
Stroom’s protein bar was formulated, piloted, and scaled by Foodsure along with a complete machinery setup, enabling a Shark Tank-ready brand built on strong innovation, manufacturing , and commercial confidence for nationwide growth.
- Recipe Development
- Plant Setup
- Machine
Vold: Powering Modern Energy Consumption
Vold’s energy drink was developed and industrialised by Foodsure, including complete machinery setup, positioning the brand for Shark Tank with a strong formulation foundation, scalable manufacturing, and clear commercial readiness.
- Recipe Development
Let’s Build Something Great
