Masala Seasoning Chips Recipe
In Foodsure, we make unique and specialised masala seasonings that bring out the flavour authenticity, coating consistency, reliability, quality and preservation through the manufacturing of chips. We have formulated recipes that are designed to result in chips that will be successful in the existing competitive markets of large chip manufacturers.
Our Ranges
We develop masala seasonings for potato chips, banana chips, multigrain chips, lentil snacks, and extruded products that offer strong adhesion, uniform coating, heat stability, clean-label compliance, and consistent flavour delivery across processing methods.
Nutrition & Functional
Foods
Sauces, Condiments & Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
functional
powders
Nutrition & Functional
Foods
Sauces, Condiments &
Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
functional
powders
Our Process
We work with our clients throughout the entire process of their development, including the selection of ingredients and up to the point of production-ready. We help them to devise recipes that will not taste at the expense of the processes and their commercial viability.
1. Idea Validation
A fine masala seasoning is initiated by systematic concept validation as opposed to hunches. At this point, we get to know your brand vision, target market and flavour goals, whether it is the introduction of a brand of new desi chips or new flavour portfolio. The concept is justified through the analysis of benchmark products, local tastes, local trends, and dominant competitors to find out the evident areas of growth.
2. Product Concept Development
The flavour concept is then formulated in detail when it has been enabled. The spice mix is also designed in a specific way to provide a distinct flavour experience, a heat rush up front, a balanced middle palate and an aftertaste that provides a repeat buy. This is done so as to create an exclusive masala seasoning and not a remodelled combination of an existi
3. Ingredient Selection and Prototyping
Ingredient selection lays emphasis on clean-label spices and functional ingredients which fulfil regulatory, nutritional and commercial specifications. No-MSG, low-sodium, preservative-free, vegan and exportable choices are taken without reducing the flavour intensity. All the spices and ingredients are tested for heat stability so that flavour integrity can be guaranteed when using them in the heat process of frying, baking, or roasting.
4. Formulation Optimisation
The chip substrate is optimised for formulation. It is seasoned to be in line with potato, banana, multigrain, lentil or extruded chip bottom, keeping in mind surface texture, oil level, processing technique, and spice adhesion. The behaviour of particle size, density and seasoning is also modified to maintain a homogenous application and loss is minimised in the tumbling and packaging process.
5. Sensory validation and performance testing
The micro-batches are prototyped and tested on actual chip samples. Sensory analysis is on adhesion, the release of flavours in the mouth, mouthfeel, heat and aftertaste. The refining of the seasoning has been done through internal tests with trained sensory panels until there is a close match between the laboratory performance and the actual real-world performance.
6. Feasibility and Cost Evaluation
Process stability and shelf-life are then determined once flavour performance has been completed. Such issues as clumping, moisture sensitivity, and flowability are resolved with clean-label solutions instead of synthetic anti-caking agents. Packaging compatibility is also checked so that there is seasoning stability during storage and distribution.
Services We Provide
Custom Masala Formulation
Local Tastes: Chatpata Tandoori, Schezwan
Market Benchmarking and Sensory Evaluation
Clean Label / Functional Variants
Pilot Plant & Scale-Up Assistance
Shelf Life Stability Support Packaging
Food Product Development Project Timeline
At Foodsure, a food product development timeline starts with market research and concept finalisation, and if necessary, goes to recipe development, lab trials, and sensory validation. After that, shelf life testing is conducted, FSSAI compliance checks are run in parallel, costing and COGS are finalised, and the product is validated through a pilot run of 50-500 kg.
This well-organised method covers all stages of work from ensuring the product is technically feasible, getting it ready for the regulations, keeping the costs under control, and the last step being the commercial production.
What all we help you with?
We help to prepare your Food market-ready.
We offer the best production consultancy.
We help reduce legal compliance risks.
we craft flavours consumers crave
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Success Stories
Lab To Pilot To Scale - One Roof Model
Green Horn
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
FLUKE
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera Fizzy Drink
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki Probiotic Soda
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart Banana Chips
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot Chocolate Protein Makhana
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Frequently Asked Questions.
The development of customised masala seasoning blends is the process that makes it possible to have such intense flavour, uninterrupted coverage and scalability in commercial manufacturing of chips.
Yes, we prepare seasonings on potatoes, bananas, multigrain, lentil-based and extruded chips.
No doubt, our emphasis is on seasoning, which is preservative-free and low-sodium, clean label and MSG-free.
Sure, all the formulations are supposed to be flow stable, homogenous and compatible with the industrial seasoning system.
Timelines can be finished within a few weeks, depending on the nature of the project; nevertheless, the majority of the projects undergo an idea-to-pilot-ready seasoning.
Brands We’ve Built & Formulated
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Fueling Stroom – Innovation at Scale
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Vold: Powering Modern Energy Consumption
Vold’s energy drink was developed and industrialised by Foodsure, including a complete machinery setup, positioning the brand for Shark Tank with a strong formulation foundation, scalable manufacturing, and clear commercial readiness.
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3 Sisters: Thoughtful Beverages Innovation
3 Sisters’ food products were conceptualised and scaled by Foodsure, with end-to-end machinery installation, preparing the brand for Shark Tank through robust R&D, operational efficiency, and market-ready product execution.
Let’s Build Something Great
Himanshu Pratap Founder @Foodsure
Download Our Product Portfolio
We’ve assembled our product portfolio, showcasing our previous launches and success stories. Please feel free to download it below to gain a deeper understanding of our journey and the path that has brought us to our current position.