



At Lebanon Food Consultants, we help bring your food and beverage idea to life.
Whether you are starting a brand new development or growing your portfolio, we are with you every step of the way.
We ensure product taste, food safety, and the local foods and preferences of Lebanon are all blended into your product.
From idea to store shelves, Foodsure stays with you through every step of your product journey.
This space encourages collaboration and creativity as initial product visions are established. Here, we work alongside you and your team as we dig into your brand’s message, aspirational objectives, and path. This space champions dialogue, risk-taking, creativity, and developing unique food and beverage ideas that can drive the market.
We create unique products considered through the lens of emerging consumer needs, flavor trends, and industry shifts. This stage is the stage of open creativity and product differentiation, finding that unique angle for your product. We anticipate that every idea has market relevance and opportunity for commercial viability.
We analyze global and local industry trends, look at competitor products, and examine the landscape of evolving consumer behavior. Specifically, this research can uncover opportunities, avoid overcrowded categories, and allow development should proceed with product and market fit. The insights derived from this stage are intended to guide actionable discussion and decision points throughout the lifecycle of product development.
We perform an in-depth examination of consumer expectations, taste preferences, lifestyle needs, and spending practices. The knowledge and insights gained from learning about your consumers will help your product idea to leverage as much as possible from what consumers value and want as purchasers. This assessment may go into product strategy, flavor integrity, source of ingredients, and packaging to gain the maximum appeal of consumers in the marketplace.
We investigate and explore emerging food and beverage technology, food processing techniques, and new food ingredient science that may improve your product’s quality, fill gaps in shelf stability, or scalability. We vet and investigate the technology for efficiency, economic cost-based parameters of sustainability, and adaptability. This step keeps the development of your product ‘state of the art’, or on-trend, and if developed correctly, enhances some aspect of your product, the properties of your product, or the efficiency of your production system.
Identifying gaps and unmet needs in the marketplace in terms of opportunity for your product to meet unmet needs is paramount. These gaps may incorporate underserved groups of consumers or populations, ignored formats of product, and unmet sensory or nutritional experiences. An unmet opportunity occurs when consumers experience a disconnect between their needs and your product. Gap spotting will help to draw your product to be retargeted, ensuring that it satisfies in need and that it is positioned as different from competitive products in the marketplace.
We assemble diverse experts who specialize in different areas (formulators, marketers, designers, strategists) for a formally structured brainstorming session. Here, ideas are challenged, expanded upon, and evolved through the process of group discussion. The interactive experience generates multiple new ideas, allows for flexibility, and encourages new ideas to rise to the top; the best ideas emerge ready for the next step.
We develop, evolve, and select only ideas that score highly on feasibility, uniqueness, and market viability. The selected idea becomes a fully developed product concept with a working formulation direction, claims to target markets, and a position. Once the concept is finalized, it confidently traipses into the next phase, product formulation and prototype development.
As Lebanon Food Consultants, we make product creation simple, exciting, and rewarding.
Let’s create something delicious, crafted with Lebanese flavor and pride.
Book your free consultation today.



Our particular expertise is in prepared foods, beverages, snacks, and locally authentic foods.
Whether the product is cold-pressed juice or a traditional dish, we can partner with you on product production to round out the taste with food safety practices and standards in Lebanon.
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We help you with developing and launching food and drink products, from the idea to market.
Yes. We will ensure your product meets all the steps for food safety and labeling in Lebanon.
Yes, we can assist with packaging design and marketing strategy, too
Pricing is flexible and depends on the project and the goals
We have experience with snacks, beverages, baked goods, and Lebanese-inspired products.
Every project is different. We will agree on timelines and keep you updated as we go.