India runs on beverages, whether it’s the chai in the morning or any fizzy drink on a hot day for refreshment, or that energy you want to power through deadlines. India’s best-selling beverage culture is as diverse and colourful as the country itself. Blending traditions with modern innovations, from the comforting masala chai to the cooling freshness of energy drinks, in India, drinks are more than just thirst quenchers; they are an integral part of our daily life and social bonding. We are a country that loves sipping on something, anytime, anywhere.
Ever wondered why, out of all these hundreds or thousands of options, which beverages are actually ruling the market? Drinks and Beverages come and go, but only a few of them manage to stay consistent. In this blog, we have shown what are the top 5 best-selling beverages that have made their way to people’s hearts with their uniqueness. Let us take you on this journey of beverages.
1. Chai – An Emotion
In India, Chai is not just a beverage; it’s an emotion, a ritual, and a reason to connect with people. From street-side tea stalls to cozy kitchens, chai has been the heartbeat of countless conversations, early mornings, and lazy evenings.
Varieties of Chai
- Adrak Chai – Tea infused with ginger, known for its digestive and immune-boosting properties, is best in the rainy season.
- Masala Chai – A strong, aromatic tea brewed with a mix of spices like cardamom, ginger, cinnamon, cloves, and black pepper.
- Kashmiri Kahwa – A traditional green tea made with saffron, cardamom, and cinnamon, served in Kashmir.
Whether it’s having Chai on a rainy afternoon, sharing it with friends during college or work breaks, or enjoying it with your partner on a cozy evening, Chai always has the way to turn any ordinary moment extraordinary.
So, if you are searching for crazy recipe formulation teas that can make your audience crazy about your brand, we can literally help. Be it RTD Tea or a simple chai recipe, that is the way to more innovative we make your dream come true.
2. Carbonated soft drinks – The Fizzy Fun
When it comes to beverages, everyone enjoys having soft drinks, whether while having food, having snacks, working out, partying, or even while working. Soft drinks, mostly called Cold Drinks in India, have become their best choice as a refreshing beverage. India always has a soft spot for carbonated soft drinks (CSDs).
Some of The Most Loved CSDs of India
Top Brands For CSDs
- Coca-Cola India- With their classics like Coca-Cola, Sprite, and Maaza, the brand has kept its leadership alive by launching new flavors and healthier twists like Sprite Zero in the market.
- PepsiCo India- Pepsi, Mountain Dew, Mirinda, and 7UP continue to rule the market with their giant bottle packaging.
- Parle Agro- They have carved a niche with Appy Fizz and Frooti, giving consumers a fruit-based carbonated option that they still love in 2025.
These are the most loved brands in CSDs market, working for us since years, having a brand comes up with a lot of challenges, these brands have given us a lot of amazing products, and improvising every time, they are focusing on creating drinks which are sugarfree like Diet Coke, Coke Zero and many more, making them grow with time and generation.
Your search for carbonated soft drinks formulation for your brands ends with us. Foodsure can make your brand goals successful by creating the next carbonated beverage sensation.
3. Energy Drinks – A Wave of Alertness
In today’s world, energy drinks have become a go-to option for students, athletes, professionals, or anyone looking for a quick wave of energy and alertness. Energy drinks are formulated to give you a temporary boost of energy as they contain caffeine, sugar, taurine, and other ingredients. These are the best-selling beverages in 2025. Energy drinks help students stay awake while studying late at night, help athletes to increase stamina and better performance, office-going people to fight mid-day fatigue, and many more.
Some of The
- Red Bull – Red Bull is the most popular energy drink brand. Its slogan, “Red Bull Gives You Wings”, is easy to remember and is connected to the idea of energy and performance.
- Monster Energy – Monster Energy is the second most popular energy drink after Red Bull. It is popular because of its wider variety of drinks like Java Monster, Monster Ultra, Juice Monster, and Rehab Monster.
- Hell – In India, Hell got a leading position in the “Can” energy drink market. Its bold red and black can with flames and devil logo makes it stand out on the shelves. It also has a wide range of flavours like Classic Hell Energy Drink, Hell Strong, Hell Energy Coffee, and sugar-free and flavoured variants.
While these energy drinks can help you get super energetic, because these energy drinks have 75gm – 80gm of caffeine, and some of them contain caffeine up to 125gm, over consumption of these drinks can lead to some serious problems, including increased heart rate and blood pressure, anxiety and restlessness, insomnia, and caffeine addiction. There are some healthier options in place of caffeinated energy drinks, like black tea, black coffee, green tea, and coconut water.
Foodsure is a leading energy drink recipe formulation service provider; you can excel in the market with our recipes. Don’t just wait for the right time and delay your success. Now is the best time to start.
4. Juices – A Glass Full of Nutrition and Goodness
Juices have always been a part of the human diet for centuries, valued for their refreshing taste, vibrant colours, and nutritional benefits. Whether freshly squeezed at home or packaged ones, juices continue to be a favourite drink for people of all ages.
The Top Fruit Juice Brands
- Tropicana – Tropicana is often seen as pure, natural, and healthy, making it popular among health-conscious consumers. It offers a wide range of juices like 100% Orange Juice, Apple, Grape, Cranberry, mixed fruit blends, and many more.
- Real – Real has a wide product range which includes Real Fruit Power, Real Activ No Sugar added (targets health-conscious consumers), Variant for kids with fun packaging and nutrition focus. It is priced more affordably than other brands, which attracts middle-class and price-conscious families.
- Paper Boat – Paper Boat brings traditional Indian flavors like Aam Ras and Jamun to your glass. It has loyal customers because of its specialty ingredients and nostalgic taste.
Juices help us boost our immunity, hydration, detoxification, and are a good source of energy for our bodies. The most loved juices in India are Sugarcane Juice, Mosambi Juice, Lime juice, Orange juice, Cranberry juice, and many more.
5. Bottled Water- The Trusted Choice At Every Sip
Bottled water has become a part of daily life in India. Imagine yourself that you are on a long train ride or sitting at a busy restaurant, the first thing that comes even without thinking, is a bottle of water. Bottled water is the first choice for millions of people for a safe and refreshing sip.
Market Overview
Bottled water is one of the biggest segments in the Indian beverage industry after carbonated drinks and is highly preferred by people, which is why it became the best-selling beverage in 2025. Growing health awareness, better distribution networks, and fast-changing urban lifestyles have steadily increased bottled water consumption. More than regular waters, premium and functional waters, which are infused with minerals and electrolytes, are quickly gaining popularity.
Top Brands For Bottled Water
- Bisleri- The leader of packaged drinking water, and is still leading with its strong nationwide performance.
- Kinley, Aquafina, and Bailey- Brands like Kinley of Coca-Cola, Aquafina of PepsiCo, and Bailey of Parle Agro dominate regional and urban markets together with their wide reach and strong branding.
Water may look simple, but the bottled water recipe that people love takes smart ideas. Many brands are adding minerals and electrolytes or making alkaline water to match health needs. The real task is to keep the water fresh, healthy, and lasting longer. Now, flavored and healthy waters are becoming the new favorite choice for many consumers.
Conclusion
Beverages in India are not just thirst-quenchers; they are an experience, a tradition, and sometimes a lifestyle as well. From the comfort of Chai to the thrill of energy drinks, these top 5 best-selling beverages in 2025 reflect how diverse and dynamic our choices are. Each beverage has a different taste, a different vibe, and the perfect blend of traditions and modernity.
After reading, do you also want to add your brand name to the best-selling list? For that, you have to create the best-ever beverage recipe formulation that can make your brand shine. But how’s that possible? Call Foodsure +91 8130404757 and get all the information and services you need to make your brand the one choice for India and International.
FAQs
Top carbonated drinks in India?
Sprite, Thumbs up, Pepsi, Coca-Cola, Limca.
Which soft drink brand sells the most in India?
Sprite is currently the best-selling carbonated soft drink.
Which beverages are gaining popularity among youth?
Energy Drinks, Cold brew coffee and iced teas, fruit-based smoothies, and many more.
Which beverages are healthier alternatives to soft drinks?
Coconut water, Sugarcane juice, Fresh fruit juices, green tea/ herbal tea, and many more.
How can Foodsure help us in creating successful beverage brands?
We create a full plan for your brands in various steps. We help you by understanding your vision and mission, we conduct market research and then recipe development, sensory testing, regulatory compliance, and final market launch procedure is there. For more in-depth details, you can connect with us.
