In 2026, the food industry is evolving rapidly, and clean label mayonnaise has taken centre stage. This shift is not just a passing trend – it reflects changing consumer expectations for transparency, simpler ingredients, and better nutrition. Today’s buyers want food that is safe, honest, and made with ingredients they recognise.
With growing awareness around ingredient labels and long-term wellness, brands are reformulating traditional products into healthier alternatives. This is why clean label mayonnaise and healthy mayonnaise brands in India are gaining strong momentum across retail and food service channels.
What Does ‘Clean-label’ Mean in Mayonnaise?
Clean label mayonnaise typically includes:
- Short and simple ingredient lists
- Familiar, kitchen-style ingredients
- No artificial preservatives, colours, or synthetic additives
- Clear and transparent labelling
Consumers are increasingly choosing products labelled “natural,” “organic,” “no additives,” and “GMO-free.” Nearly half of global shoppers are buying more fresh and minimally processed foods, while many are actively reducing processed product consumption. Clean label mayonnaise fits perfectly into this lifestyle shift.
Market Insights Of Clean-Label Mayonnaise Trends 2025
According to industry reports, the global clean label mayonnaise market was valued at USD 8.94 billion in 2024 and is projected to reach USD 9.91 billion by 2033, growing steadily at around 1.15% CAGR.
Key Market Highlights
- Demand for eggless and vegan mayo has increased by 41%
- Nearly 44% of new launches feature innovative flavours
- 38% include organic ingredients
- 31% use eco-friendly packaging
- North America leads with 34% market share, followed by Asia-Pacific at 29%
- Urbanisation has increased mayonnaise usage in developing nations by 46% in five years
More than 60% of consumers regularly consume mayonnaise or dressings. Growth is especially strong in India and other emerging markets, where consumers are actively exploring healthier and plant-based options.
Why Is Clean-Label Mayonnaise Trending In 2025?
Now that we have seen the market growth of clean-label mayonnaise in 2025, the question that comes it what makes it trending, and so the main factors are:
1. Consumer Demand for Transparency and Health: Modern consumers carefully read ingredient lists and avoid artificial additives. Social media and digital awareness have increased expectations for honesty and clarity from brands
The main reasons behind the clean-label mayonnaise trend include:
- Growing concern about the health risks of artificial ingredients
- More food safety issues are making people look for safer, simpler options
- Social media is giving consumers a stronger voice and higher expectations for transparency
2. Scientific Health Benefits of Clean-Label Mayonnaise: Clean-label Mayonnaise is getting popular globally, but traditional versions have high calories and additives for texture and shelf life. But now, food technologists do clean-label mayonnaise recipe formulation as a healthier choice that tastes great:
- Better fats: Using healthier oils like soybean or avocado oil instead of saturated fats can help lower bad cholesterol and reduce heart risks.
- Natural antioxidants: Fruit flours from nectarine, apple, or pear replace preservatives and sugar, increasing antioxidant levels in mayonnaise.
- Improved nutrient absorption: Mayonnaise helps the body absorb fat-soluble nutrients like carotenoids from vegetables, making meals more nutritious.
3. New Ingredients and Techniques In Clean-Label Mayonnaise
The clean-label mayonnaise formulators are finding ways to keep it tasty and safe:
- Egg substitutes: Plant proteins like lupin and faba beans replace eggs, making mayo suitable for vegans and those with allergies.
- Natural preservatives and colours: Fruit flours and other natural ingredients keep the product fresh and colourful without synthetic chemicals.
- Texture and consistency: Careful testing makes sure that clean-label mayo stays creamy and smooth, even without traditional additives.
4. Focus on Sustainability and Ethics In Healthy Mayonnaise Formulation
Clean-label mayonnaise helps in reducing waste and protecting the environment:
- Using food by-products: Fruit flours made from surplus or imperfect produce help cut down food waste.
- Plant-based options: Vegan mayonnaise lowers reliance on animal farming, which helps reduce environmental impact and appeals to ethical shoppers.
Scientific Health Benefits Of Clean-Label Mayonnaise
Clean label mayonnaise is gaining global popularity because modern formulations focus on improved nutrition while maintaining taste. Understanding the mayonnaise health benefits explains its growing demand.
Health Benefits Of Mayonnaise
- Better fats: Use of healthier oils like soybean or avocado oil may help reduce bad cholesterol levels.
- Natural antioxidants: Fruit flours replace synthetic preservatives and increase antioxidant content.
- Improved nutrient absorption: Mayonnaise helps absorb fat-soluble nutrients like carotenoids from vegetables.
- Plant-based options: Vegan formulations reduce saturated fat intake and support ethical choices.
When properly formulated, the health benefits of mayonnaise extend beyond flavour, offering functional nutritional value.
The Science Behind Clean-Label Mayonnaise Formulation
Clean label mayonnaise uses natural ingredients to replace traditional additives:
- Emulsification: Plant proteins like lupin and faba bean keep oil and water mixed.
- Preservation: Fruit flours provide natural antioxidants to extend shelf life.
- Texture: Dietary fibres from fruit flours create a creamy, thick consistency.
- Stability checks: These look at how well the mayo holds together and flows, which is important for quality.
- Antioxidant levels: Tests measure how much health-boosting antioxidants are in the mayo, with nectarine flour showing strong results.
- Safety checks: Microbiological tests confirm the mayo stays safe to eat and fresh, even without traditional preservatives.
To get insights with expert guidance on Mistakes to Avoid in Mayonnaise Recipe Formulation, read this.
Make Every Bite Count – Choose Clean Label Mayo!
Enjoy clean-label mayonnaise made with natural ingredients that make your meals a favourite. Without any artificial additives, this clean-label mayo has a smooth texture and full flavour you’ll appreciate. Whether you prefer egg-free, vegan, or organic varieties, it’s a great choice for tasty, healthier eating every day.
Contact Foodsure’s clean-label mayonnaise formulation experts now on +91 8130404757 and grow your business with clean-label mayonnaise formulation.
Savour the genuine taste, because every bite should be better!
FAQs
Q1. What makes clean label mayonnaise different from regular mayonnaise?
Clean label mayonnaise uses simple, recognisable ingredients without artificial preservatives or colours. It focuses on transparency, natural formulation, and better ingredient quality.
Q2. Is clean label mayonnaise healthier than traditional mayo?
When formulated with better oils and natural ingredients, it can offer improved nutritional value and fewer synthetic additives, supporting healthier eating choices.
Q3. Are there healthy mayonnaise brands in India?
Yes, several brands now offer egg-free, vegan, and organic options to meet the growing demand for healthier spreads in India.
Q4. What are the health benefits of mayonnaise?
Mayonnaise can help absorb fat-soluble vitamins, provide energy from healthy fats, and enhance the nutritional value of salads and sandwiches when consumed in moderation.
Q5. Can clean label mayonnaise be vegan or egg-free?
Yes. Plant proteins like lupin or faba bean are used to create eggless and vegan versions without compromising texture.
Q6. How do brands maintain shelf life without artificial preservatives?
Natural antioxidants, proper emulsification techniques, and strict stability testing help maintain freshness and safety.
Q7. How can I develop my own clean label mayonnaise product?
Working with experienced formulation experts ensures the right balance of taste, texture, shelf stability, and regulatory compliance — helping you launch a market-ready product successfully.
