Food Cost Optimisation & Reformulation
The increasing costs of ingredients and production endanger the food brands to minimal product optimisation. Our food reformulation business assists companies to lower the cost of formulation and still retain the quality of the product, taste and also make it commercially viable.
Area of Focus
We specialise in re-engineering foodstuffs to enhance cost-effectiveness without any degradation of taste, texture and nutritional positioning. Projects in every food reformulation service are tailored in terms of ingredient substitutes, processing viability, cost objective, package form, and regulatory standard.
Nutrition & Functional
Foods
Sauces, Condiments & Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
functional
powders
Nutrition & Functional
Foods
Sauces, Condiments &
Dressings
Bakery & Snack
Innovations
Instant & Ready-to-Cook Foods
Health & Functional Supplements
Confectionery & Novel
Foods
functional
powders
Our Process
Foodsure assists food brands with optimising the existing product formulations by reformulating them in a systematic manner, pilot reformulating, aligning with regulatory requirements, and scaling-up manufacturing. We have a systematic approach to make sure that all food reformulation service projects are cost-efficient, consistent in their products, and viable in their commercials.
1. Idea Validation
Our analysis starts with the analysis of your current product formulation, cost structure based on ingredients, target and pricing strategy. The assessment of feasibility is determined in terms of the potential to replace ingredients, the processing effect, and manufacturing feasibility.
2. Product Concept Development
The idea is then converted into a product concept once it has been proven. This involves flavour direction, nutritional position, format of use, claims viability and shelf position. It aims at developing a product which fulfills the expectations of the consumer and is technically and commercially viable.
3. Ingredient Selection and Prototyping
The ingredients are chosen on the basis of functionality, taste, availability, clean-label consideration, and regulatory compliance. Prototype batches are prepared to test ingredient interactions, processing behaviour, and overall performance throughout the intended application.
4. Formulation Optimisation
This is the stage where an ideal balance of taste, texture, nutrition and stability should be attained. Our food consultant & food technologists optimise flavour profiles, mouthfeel, aroma, performance, as well as R&D tests of solubility, flowability, heat stability and process tolerance in diverse formats, snacks, beverages, ready meals or dry mixes.
5. Stability, Packaging & Compliance Testing
Before scale, the formulation goes through validation by sensory evaluation and performance testing.
Various product characteristics, such as taste consistency, flavour release, texture, aroma, and overall consumer acceptability, are evaluated by internal sensory panels and real application trials. This stage guarantees that the product maintains its performance in R&D controlled environments as well as in real consumption situations.
6. Commercial Scale-Up & Manufacturing Alignment
The last step is concerned with shelf life, packaging compatibility, regulatory compliance and scalability. The pilot batches are tested in terms of efficiency in manufacturing, cost optimisation, and certifications (FSSAI or export). This is then developed as a large-scale, stable production and market.
Services We Provide
Custom food recipe formulation
Brand New Products
Line Extensions
Product Re-Engineering
Fortified & Functional Foods development
Clean Label & Natural Formulations
Food Product Development Project Timeline
At Foodsure, a food product development timeline starts with market research and concept finalisation, and if necessary, goes to recipe development, lab trials, and sensory validation. After that, shelf life testing is conducted, FSSAI compliance checks are run in parallel, costing and COGS are finalised, and the product is validated through a pilot run of 50-500 kg.
This well-organised method covers all stages of work from ensuring the product is technically feasible, getting it ready for the regulations, keeping the costs under control, and the last step being the commercial production.
What all we help you with?
We help to prepare your Food market-ready
We offer the best production consultancy
We help reduce legal compliance risks
we craft flavours consumers crave
Green Horn
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
FLUKE
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera Fizzy Drink
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki Probiotic Soda
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart Banana Chips
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot Chocolate Protein Makhana
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Success Stories
Lab To Pilot To Scale - One Roof Model
Green Horn
Green Horn has emerged as a new favorite energy drink among younger consumers, combining bold flavor with great performance, and has created an identified brand presence and customer loyalty across India.
Stroom
Stroom Protein Bar is a healthy snack brand focused on natural ingredients, great taste, and energy for active people. It promotes fitness, balance, and everyday strength.
Wlue's
Wlue's has transformed healthy snacking in India by creating a trendy superfood out of fox nuts, through innovation, strong branding, and presence across retail locations nationally.
Smart Caffeine
Smart Caffeine offers quick, clean energy through easy-to-use powder sachets. It helps people stay alert, focused, and active without the crash of regular caffeinated drinks.
The Bobalist
The Bobalist set itself as the first bottled popping boba drink in India, creating a disruptive product in the marketplace through innovation, bright and vibrant colors.
FLUKE
Fluke changed how people see energy drinks: clean, tasty, and functional. It quickly became a favorite for those who want real energy without the crash.
1 AM
1 AM shook up the market with its lactose-free, protein-packed cold coffee, giving coffee lovers a smooth, healthy boost without the guilt or discomfort.
Mr. Bomzy
Mr. Bomzy changed the game for home mixology in India with innovative Cocktail Bombs to make premium, crafted cocktails using top-shelf quality spirits easy, affordable, and fun for celebrations.
Ferrera Fizzy Drink
Ferrera expanded its reach by providing pure, vibrant flavors and a trendy, youth-driven branding, thus a mere fizzy drink was turned into a refreshing, health-leaning choice for the daily consumers.
Haki Probiotic Soda
Haki combined probiotics with enjoyable fizz, thus educating the consumers through the wellness communities and quickly becoming trusted as a delicious, functional soda alternative.
Flipkart Banana Chips
Flipkart elevated the popularity of banana chips through excellent marketplace visibility, consistent quality, and customer trust, thus making them the most frequently chosen crunchy, everyday snack.
Deeproot Chocolate Protein Makhana
Deeproot transformed the traditional makhana by adding protein and chocolate, thereby attracting the fitness-conscious consumers who are looking for clean, tasty, and guilt-free snacking.
Frequently Asked Questions.
Food reformulation service includes the redesigning of an already established product formulation to enhance cost efficiency, quality or nutritional value without affecting product performance.
Yes, our food reformulation service helps to find alternative ingredients and improve the processes to optimise the cost without compromising on quality.
We reformulate with the aim of preserving the initial taste, bite, and acceptance to the consumer.
Actually, every reformulated product is associated with FSSAI regulations and export compliance requirements.
Yes, we have a systematic development strategy that will result in reformulated products that can be scaled and used in commercial production.
Brands We’ve Built & Formulated
Shark Tank India
Fueling Stroom – Innovation at Scale
Shark Tank India
Vold: Powering Modern Energy Consumption
Vold’s energy drink was developed and industrialised by Foodsure, including a complete machinery setup, positioning the brand for Shark Tank with a strong formulation foundation, scalable manufacturing, and clear commercial readiness.
Shark Tank India
3 Sisters: Thoughtful Beverages Innovation
3 Sisters’ food products were conceptualised and scaled by Foodsure, with end-to-end machinery installation, preparing the brand for Shark Tank through robust R&D, operational efficiency, and market-ready product execution.
Let’s Build Something Great
Himanshu Pratap Founder @Foodsure
Download Our Product Portfolio
We’ve assembled our product portfolio, showcasing our previous launches and success stories. Please feel free to download it below to gain a deeper understanding of our journey and the path that has brought us to our current position.