The 100 ml Rule: Why Small Beverage SKUs Win Big in Tier 1 and Tier 2 Cities
July 14, 2025
In a vast and diverse country like India, the changing preferences of the people about what they consume are common. With that, the way people intake their beverages is transforming rapidly. From busy cities like Mumbai or Delhi to smaller towns like Tier 2 cities, something interesting is happening- not just in the flavors or brands, but in the size
