Gut Health Energy Sodas: Why This Is the Fastest Growing Beverage Segment in India
The Indian beverage market is moving towards functional wellness drinks. The current trend is for energy-based drinks that also maintain digestive health. The awareness about maintaining digestive health and the lifestyle of people in India are creating a new opportunity — gut health energy soda. This trend has been created based on the awareness about maintaining digestive health and the
Science-Backed Benefits of Gut Health Sodas: How to Formulate & Launch Them
A subtle and very impactful change is being noticed in the Functional Drinks market. Today, the modern-day consumer seeks something that not only quenches his thirst, but he also demands that his drinks help him digest, support his immune system, and support wellness in general. This led to an altogether new segment, known as Gut Health Soda, being created, one