
The trend for health food consumption in India is booming. Chips are being substituted by almonds and biscuits by expensive blends of nuts. This consumer behavior makes the perfect opening for creating a brand of Dry fruits and nuts in the most emerging category in the food industry. However, success requires much more than buying large amounts of nuts and

At first sight, roasted dry fruits may seem like simple products. Basically, just almonds, cashews, raisins, and pistachios with a touch of roasting and seasoning, and the product seems ready. However, in fact, roasted dry fruit products are one of the snack categories that quite often fail when small batches are taken to a commercial scale. It is not demand