
The world is witnessing a tremendous shift in the beverage industry. However, one of the most impactful changes for the beverage industry is the rise of the plant-based energy drink. As people become increasingly health-conscious and eco-friendly, traditional energy drinks containing artificial and animal-derived ingredients are no longer preferred. On the other hand, plant-based beverages are gaining momentum as a

The Indian beverage industry is transforming quickly. The new wave of functional beverages has replaced the traditional teas and coffees that were popular in the market for a long time. The consumer priorities have shifted to care more about their health, that made the transformation to integrate the indigenous plant-based ingredients. India, with its rich biodiversity and ancient Ayurvedic system,