The Difference Between Trial Success and Beverage Brand Longevity
January 31, 2026
In today’s beverage market, getting consumers to try a product is no longer the hardest challenge. Sampling campaigns, influencer marketing, attractive packaging, and B2B distribution channels have made trial success relatively achievable. What remains difficult, and far more important, is beverage brand longevity. This article explores the difference between trial vs long-term success beverages, why many promising launches fade early,