Why Repeat Purchase Fails Even When First Sales Look Strong
January 28, 2026
The Hidden Gap Between Trial and Loyalty Months of other drink brands boast of strong first-launch sales. Sample workshops. Promotional activities are converting. Retailers express interest. On the surface, everything is favourable. However, other months later, growth slows down. Reorder rates diminish. Customers do not return. The gap in trial and beverage loyalty is the birthplace of failure to repeat