
Launching a beverage brand looks deceptively simple from the outside. A flavour idea, a label design, a co-packer, and suddenly you’re “nearly ready”. Yet in reality, beverage startup costs frequently collapse long before the first bottle reaches a shelf. Across early-stage beverage ventures, it’s common to see ₹30–50 lakhs spent before a single marketable sale, not because founders are careless,

Your browser does not support the audio element. Dreaming of Your Own Beverage Brand? So, you have an exciting beverage idea. From the oceans of ideas, you might be thinking of a cold-pressed juice, a protein shake, an energy drink, or even a refreshing herbal soda, or any other innovative ideas. You know your drink has potential. But here’s the