What Investors Look for in Beverage Startups (And How Your Recipe Plays a Role)
May 30, 2025
The beverage market is at its peak, summer enters, and so the innovative beverage ideas can be valuable ideas for all the beverage startups. Beverage recipes from clean-label sodas to functional waters, wellness drinks to protein-based smoothies, everything is just so awesome. However, while consumer demand is high, investor criteria are even stronger. If you’re building a beverage startup, remember