
Founders believe that making electrolyte drinks requires nothing more than mixing salts into flavoured water. Customers who try the product will not purchase it again because they experience inadequate hydration or they find the taste unacceptable. The failure rates of sports drinks and hydration products remain elevated despite their increasing market demand. The main problem exists because most products fail

People’s way of hydrating is changing rapidly in India. They are shifting from sugary and artificial synthetic sports drinks to natural electrolytes. And this increases the necessity of electrolyte drink formulation for the beverage businesses. As people want clean-label products that provide real health benefits, the natural electrolytes market has come into the centre. At Foodsure, we use our knowledge
