While the spotlight still lies on the apps and algorithms, in 2025, some of the most exciting venture capital bets are being placed elsewhere, on almonds, adaptogens, and seaweeds. Yes, food is the new frontier. In the food and beverage industry, innovations are at their peak. Imagine sustainable protein bars or functional drinks made with the help of AI, and
So, you have been thinking about starting your own roasted dry fruits brand? Maybe almonds, cashews, or that perfect crunchy mix. You picture your name on the pack, sitting on store shelves or being ordered online. Feels exciting, right? But then, the questions pop up in your mind. Where will I get the raw materials? What about machines, packaging, workers,
How We Transformed a 20-Year-Old Brand into a Functional Wellness Drink Background: A Legacy Brand at the Crossroads Brand Age: 20+ years Category: Fruit-based sweetened beverage The Problem: Sales were declining year-over-year. The recipe was outdated — high sugar, low function. The packaging felt dated to Gen Z and millennials. The Goal: Give the product a clean-label, functional makeover
Walk into any urban grocery store in India, and you will see that low-sugar plant-based snacks are no longer a niche; they are the new normal. For years, the shelves were packed with overly sweet, fried options, but now people want the snacks that feel good, tasty, and healthy. With the rising rates of diabetes, weight issues, and general health
India’s drink choices are changing in no time. Forget the days when people just wanted tasty drinks— the scenarios have changed; they want something healthy, light, and good for their bodies. That’s why plant-based and low-sugar drinks are becoming the new favorite for the masses. From almond milk to coconut water with no added sugar, more and more brands are
Is your functional beverage idea built to last, or just one FSSAI violation away from a shutdown? In today’s fast-moving health market, it’s not enough for your drink to taste great or carry a trending ingredient. If it isn’t FSSAI-compliant, scientifically backed, and labeled right from day one, your product could be off the shelves before it even takes off.
The Indian beverage industry is transforming quickly. The new wave of functional beverages has replaced the traditional teas and coffees that were popular in the market for a long time. The consumer priorities have shifted to care more about their health, that made the transformation to integrate the indigenous plant-based ingredients. India, with its rich biodiversity and ancient Ayurvedic system,
Imagine a super-sized version where food wizards stir up tomorrow’s meals. Just like how a caterpillar becomes a butterfly, everyday foods are being changed into something amazing right under our noses. While you munch on your breakfast cereal, teams of food makers are mixing, matching, and testing new recipes that might end up on your dinner table next year. It’s
Imagine a restaurant full of happy customers, energetic employees, profit statements, growing money every month, etc. Sounds like a dream? Well, it’s nearer to reality if you think that it can be done. Remember that feeling when you first opened your restaurant? The excitement of a packed house, the smells of food in the kitchen, and dreams of running an
Top Companies in the food and beverage industry always take advantage of a chance to introduce better foods in the market in shorter periods. One key method is through OEM (Original Equipment Manufacturer) services, which allow businesses to focus on their brand while outsourcing the production process to specialized manufacturers. Food and Beverage OEM –What does it stand for, and
We help with recipe formulation, food consulting, and contract manufacturing to turn your food ideas into reality.
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