Walk into any urban grocery store in India, and you will see that low-sugar plant-based snacks are no longer a niche; they are the new normal. For years, the shelves were packed with overly sweet, fried options, but now people want the snacks that feel good, tasty, and healthy. With the rising rates of diabetes, weight issues, and general health
India’s drink choices are changing in no time. Forget the days when people just want tasty drinks— the scenarios have changed; they want something healthy, light, and good for their body. That’s why plant-based and low-sugar drinks are becoming the new favorite for the masses. From almond milk to coconut water with no added sugar, more and more brands are
The wellness market is booming. People no longer want sugar-packed drinks or empty calorie capsules. They want smart nutrition and clean-label nutraceuticals that work. But here’s the truth: A good product idea is not enough. If it’s not FSSAI-compliant, it won’t go far in India or even internationally. So, if you’re a startup, food brand, or health entrepreneur looking to
Is your functional beverage idea built to last, or just one FSSAI violation away from a shutdown? In today’s fast-moving health market, it’s not enough for your drink to taste great or carry a trending ingredient. If it isn’t FSSAI-compliant, scientifically backed, and labeled right from day one, your product could be off the shelves before it even takes off.
The Indian beverage industry is transforming quickly. The new wave of functional beverages has replaced the traditional teas and coffees that were popular in the market for a long time. The consumer priorities have shifted to care more about their health, that made the transformation to integrate the indigenous plant-based ingredients. India, with its rich biodiversity and ancient Ayurvedic system,
Have you grabbed a “refreshing” protein water for a light energy and met with a result with a chalky taste, weird crumbs, or a strange aftertaste? Then you’re not alone. Many consumers and even protein water manufacturers wonder why a promising drink ends up with disappointment. But what if we told you that there is a clear-cut reason why most
Imagine a super-sized version where food wizards stir up tomorrow’s meals. Just like how a caterpillar becomes a butterfly, everyday foods are being changed into something amazing right under our noses. While you munch on your breakfast cereal, teams of food makers are mixing, matching, and testing new recipes that might end up on your dinner table next year.
Ever wondered who’s behind that perfectly crunchy chip that never makes your fingers greasy? Or that chocolate bar that somehow packs in all your daily vitamins while tasting like heaven? Welcome to the world of food innovation – think of it as a kitchen where chefs meet scientists and make food dreams come true. In the past, food was simply
Thirsty for Success? Meet India’s Drink Innovation Masters! Ever wondered who’s behind your favorite drinks- the ones that make you go “Wow!” with every sip? Let’s pull back the curtain on India’s hidden drink creators who are stirring up magic in labs and kitchens across the country. These aren’t just companies mixing flavors; they’re dream makers who turn simple ideas
The world of drink formulation is evolving at an exceptional speed. Driven by people like you and me. People care about what we consume and it impacts on health, planet, and even the moments we celebrate. Brands like Red Bull (“Gives You Wings”), Olipop (“A New Kind of Soda”), and Celsius (“Live Fit”) showcase how drinks can be more
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