Why 90% of Food Startups Fail Before Product Launch – Explained by Himanshu Pratap Singh
April 4, 2026
By Himanshu Pratap Singh, Founder – Foodsure The next big protein bar and cold-pressed juice and gourmet sauce line creation, which you have always wanted to start, requires you to contact others who share your desire to create a food brand. Every year, thousands of aspiring founders enter India’s booming food and beverage ecosystem, fueled by passion, recipes, and inspiration.