Why Tropical Flavours in Drinks Is Driving Innovation
Tropical flavours in drinks have moved far beyond being a summer-only trend. Today, they are shaping innovation across non-alcoholic beverages, RTDs, sparkling waters, and better-for-you drinks, reflecting broader tropical flavours in drinks trends seen across the beverage industry. What was once considered niche or seasonal is now becoming mainstream, driven by changing consumer expectations around taste, experience, and emotion. Consumers
What Makes a Beverage Truly Functional? Breaking Down 5 Levels of Ingredient Purpose
The beverage industry has developed beyond its initial goal to create drinks that provide people with basic hydration needs. People nowadays seek beverages that contain active ingredients that provide actual medical advantages and help them perform better and track their health progress. The term functional drinks describes products that combine specific functional elements into drinks that deliver specific health benefits