Why Tropical Flavours in Drinks Is Driving Innovation
Tropical flavours in drinks has moved far beyond being a summer-only trend. Today, it is shaping innovation across non-alcoholic beverages, RTDs, sparkling waters, and better-for-you drinks. What was once considered niche or seasonal is now becoming mainstream, driven by changing consumer expectations around taste, experience, and emotion. Consumers are not just choosing drinks for refreshment anymore. They are looking for
What Makes a Beverage Truly Functional? Breaking Down 5 Levels of Ingredient Purpose
The world of beverages has changed from being more than just a simple thirst quencher. Today, consumers are getting more than from their drinks, which includes they want benefits, nutrition, performance, and a tangible impact on their well-being. That’s where the role of “functional drinks” came into effect. But what exactly makes the drinks “functional”? It is about more than