The Rise of Functional Beverages: What Indian Consumers Really Want in 2026
February 6, 2026
India’s city workers now prefer functional beverages in the market that provide actual stress relief, improved concentration and extended work capacity during their 12-hour shifts. But they want beverages that actually provide health benefits, but still taste good and maintain affordable prices. Stress Buster Craving: Ashwagandha, deadlines, Cortisol infusions to reduce stress. Value Hunt: Multifunction benefits are worth more than