
Substantially increased demand for plant-based high protein snacks has gone far beyond a small, niche audience. Now, these products grab the attention of fitness enthusiasts, sports, focused consumers, professionals, flexitarians, and health conscious families who care both about their personal health and the environment. Consequently, this transition has created a lucrative commercial opportunity for brands to innovate plant, forward protein

High protein bars and high protein snacks are no longer exclusive to professional athletes. They are increasingly being found on the shelf at supermarkets, through fast delivery apps, and even at corporate cafeterias. However, not all high protein snacks reach commercial success. Many times, this happens when the product fails not because consumers do not want protein, but because innovation