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Simply​‍​‌‍​‍‌​‍​‌‍​‍‌ mixing vodka with lemon and sugar won’t really help in making a lemon drop drink that stands out. Layered flavours, texture, and consistency are what consumers now demand with every sip. Small beverage startups might find that expectation to be a very difficult one. However, it is possible if you take it strategically. This blog is neither about theory