High-Protein Beverages Beyond Shakes: Protein Sodas as a Retail Category
February 11, 2026
People who work in offices and people who exercise excessively have started to prefer protein soda beverages beyond shakes because they provide a cleaner drinking experience. The people want to stop using their current mix of rituals because they seek a beverage that provides them with a luxurious tasting experience and 15-20g of protein, which will assist their muscle recovery.