Why Sensory Approval Is Not Commercial Validation
In beverage development, many moments feel as cheering as a positive tasting session. Everyone in the room agrees that the drink works because of its balanced formulation, clean scent, and appropriate carbonation. Confidence builds quickly. Many teams interpret this moment as readiness. This is where beverage sensory validation is frequently misunderstood. Sensory approval confirms that a beverage tastes good under
The Scale-Up Shock: What Changes After 1,000 Bottles
It appears to be an achievement to launch the first thousand bottles of a beverage. Yet, the real challenge begins when brands move from beverage pilot to commercial production. This shift is known as the scale-up shock and exposes hidden complications. The flavour changes, it becomes less carbonated, there is a decrease in the shelf life and the price increases.