Reformulating Legacy Drinks: How We Gave a 20-Year-Old Brand a Functional Makeover
July 17, 2025
“How We Transformed a 20-Year-Old Brand into a Functional Wellness Drink” Background: A Legacy Brand at the Crossroads ➤ Brand Age: 20+ years ➤ Category: Fruit-based sweetened beverage ➤ The Problem Sales were declining year-over-year. The recipe was outdated — high sugar, low function. The packaging felt dated to Gen Z and millennials. ➤ The Goal: Give the product a
