Sports Drinks

3 Smart Steps to Launch a Winning Sports Drink Brand

Sports drinks formulation might look like simply mixing sugar, salt, and flavours into a bottle and putting it on shelves, but in reality, it is far more complex. The functional beverage market is already dominated by established sports drink brands like Gatorade and Powerade, which means consumers are actively searching for better sports beverage development, products that hydrate faster, taste

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