Types of Beverage Recipe Formulation: Guide for Brands, Startups & Innovators
January 27, 2026
The global beverage industry is booming with innovation. From energy drinks powered by nootropics and nootonic blends to health-forward functional and adaptogenic beverages, the market is overflowing with choices. Every category offers countless products promising performance, wellness, or refreshment—each competing to help brands stay ahead in a fast-moving industry. But here’s the real differentiator. In a sea of eye-catching cans