The Quiet Power of Water-Based Beverages: Why Brands are Ditching Juices in 2025
July 17, 2025
Welcome to 2025-26, the year of innovative solutions in the food and beverage market segment. Something big is happening in the world of drinks, quietly but powerfully. The spotlight’s now on water-based beverages—and no, we’re not just talking about “fancy flavored water.” These are clean, functional drinks packed with real stuff your body actually wants: think hydration + purpose in
