Today’s consumers demand celebration experiences that deliver superior taste, elegant packaging, and social approval, while remaining alcohol-free. The current cultural trend, which promotes moderation and wellness and conscious drinking practices, has resulted in substantial market growth for non-alcoholic beverages throughout India, which competes against traditional alcoholic drinks. The market leaders Coca-Cola, PepsiCo (Maaza), Parle Agro (Nimbooz), Paper Boat, and Dabur