Gut Health Energy Sodas: Why This Is the Fastest Growing Beverage Segment in India
The Indian beverage market is moving towards functional wellness drinks. The current trend is for energy-based drinks that also maintain digestive health. The awareness about maintaining digestive health and the lifestyle of people in India are creating a new opportunity — gut health energy soda. This trend has been created based on the awareness about maintaining digestive health and the
Gut Health Drinks vs Probiotic Capsules: What India’s Wellness Consumers Prefer
There is no doubt that the Indian wellness market is experiencing explosive growth and that gut health is currently one of the most discussed topics in this area. The discussion currently focuses on whether a customer should prefer a gut health drink or a probiotic supplement in India. For several decades, probiotics in India have been great supplements for maintaining