From Concept to Shelf: How to Successfully Launch a Functional Beverage Brand in India
December 16, 2025
The Indian beverage market is changing fast. Consumers are no longer satisfied with just taste. They want health benefits, clean labels, and functional value. This shift has created a massive opportunity for entrepreneurs to build a Functional Beverage Brand in India. However, launching a functional beverage is not just about mixing ingredients and designing a label. It is a structured